Washington state has a long history of innovation, entrepreneurship and global trade. Today, many of its companies are finding new opportunities beyond U.S. borders by partnering with Coupang, a Fortune 150 technology and retail company that calls Seattle home. By leveraging Coupang’s global fulfillment and logistics network, Washington businesses are unlocking new growth opportunities and reaching millions of customers in Korea and Taiwan.
Connecting Washington businesses to global markets
Coupang serves millions of customers across Korea, Taiwan, Japan, the United States and 190 countries and territories around the world. Through its investments in technology, fulfillment infrastructure and logistics operations, the company helps businesses navigate the complexities of international commerce while delivering a seamless experience for customers.
“At Coupang, we drive exports by helping U.S. companies of all sizes connect with new customers overseas, without having to build the export infrastructure of a Fortune 500 company,” said Robert Porter, chief global affairs officer at Coupang. “Through our investments in AI-driven fulfillment and logistics systems, we’re enabling U.S. businesses to accelerate their global growth and reinvest in their local communities.”
In 2025 alone, Coupang facilitated more than $5 billion in overseas sales of U.S. goods, helping thousands of American businesses expand their global footprint. For Washington businesses, that means greater access to international consumers, stronger export opportunities and new avenues for long-term growth.
Seattle-based Coupang helps Washington state small businesses connect with customers in Korea and Taiwan.
For example, founded in 1989, Barlean’s is a trusted name in natural supplements, functional foods and wellness products. Headquartered in Ferndale, the family-owned company has built its reputation on quality, innovation and a commitment to helping consumers live healthier lives.
Barlean’s has sold products to Korean consumers through Coupang since 2015. Its most popular offerings include flaxseed and fish oil supplements for both children and adults, products that align with growing consumer interest in nutrition and preventive wellness.
Barlean’s makes premium natural supplements and functional foods, and supports outreach programs for people in need.
Factors Group, producer of the Natural Factors brand, manufactures a broad portfolio of vitamins, minerals, herbal supplements and wellness products. While headquartered in British Columbia, the company’s manufacturing operations in Monroe, Washington, play an important role in serving customers around the world.
Natural Factors has partnered with Coupang since 2014 to reach consumers in Korea. Since 2022, the company has benefited from growing demand for premium health and wellness products in international markets.
Based in Seattle, True Brands is a leading designer and supplier of beverage lifestyle accessories, offering everything from barware and glassware to mixers and entertaining essentials.
The company began exporting products through Coupang in 2017 and has since introduced Korean customers to a variety of its most popular offerings, including wine glass sets, cocktail cherries and other beverage-related accessories.
True Brands is a designer and global supplier of beverage lifestyle accessories.
Supporting economic growth across Washington
The success of companies like Barlean’s, Factors Group and True Brands highlights a broader trend: Washington businesses are increasingly finding growth opportunities in international markets.
By removing many of the traditional barriers associated with exporting for its business partners, including fulfillment, logistics and international customs, Coupang enables businesses to focus on what they do best: creating high-quality products for their customers.
As global demand for American products continues to grow, Washington companies are well-positioned to capitalize on new opportunities. Through partnerships with Coupang, they are reaching new consumers, expanding their businesses and creating economic benefits that extend back to the communities they call home.
Frequently asked questions
How does Coupang help Washington businesses sell to international customers?
Coupang provides access to its global fulfillment, logistics and AI-powered commerce infrastructure, handling complexities like cross-border shipping and international customs. This enables Washington companies to reach overseas consumers quickly and efficiently without having to build their own export supply chains.
Do businesses need to be large enterprises to export through Coupang?
No. Coupang works with U.S. companies of all sizes, from family-owned businesses like Barlean's to mid-sized companies and large corporations, allowing them to access consumers in Korea and Taiwan.
What types of Washington-made products are finding success on Coupang?
Washington companies are exporting a wide range of products from consumer categories such as health and wellness, beauty and cosmetics, fashion and apparel, home and kitchen, electronics and digital devices, baby and maternity, automotive, sports, outdoor recreation and others. Examples cited in this post include natural supplements, functional foods and vitamins from brands like Ferndale-based Barlean's and Monroe-based Natural Factors, as well as barware, glassware and beverage lifestyle accessories from Seattle-based True Brands.
