Economic Impact
We leverage cutting-edge technology to connect American businesses—from small businesses to farmers to major consumer brands—with millions of new customers across the Indo-Pacific and beyond, resulting in billions of dollars in sales each year.
How We Support the U.S. Economy
- Thousands of U.S. brands are currently leveraging Coupang to sell their products, including Dole, Hershey’s, Calvin Klein, Gerber, HP, Kellogg’s, and Kourtney Kardashian’s wellness brand Lemme.
- In 2025 alone, Coupang helped drive the sale of more than $5B in American goods and services, reaching customers in Korea, Taiwan, and more than 190 countries and regions.
- Beyond physical goods, our services like Coupang Play stream American content—including titles from HBO Max, Paramount, Warner Bros. Discovery and other Hollywood productions — as well as U.S. sports like NFL, NBA and MLS (LAFC) — expanding the reach of U.S. creative industries and cultural influence abroad.
How We Support the Korean Economy
- More than 75% of our small and-medium sized business sellers in Korea are based outside Seoul as we support regional businesses and more balanced economic development (according to 2025 data).
- Coupang is the second-largest employer in Korea, employing nearly 108,000 people across the globe.
- In 2025, Coupang made a $50+ million capital commitment to the Alpha Korea Sovereign AI Fund, an initiative spearheaded by the Korean Ministry of SMEs and Startups to foster AI unicorn companies.
