What We Do
Driven by technology and innovation, Coupang has set a new standard for speed and quality in online services, from online retail and food delivery, to streaming, fintech, and more.
Farfetch
Farfetch is Coupang’s global luxury fashion online marketplace that serves millions of customers across 190 markets and territories worldwide, including the U.S. Farfetch is redefining how luxury fashion is discovered by connecting consumers with more than 1,400 of the world’s most sought-after brands, boutiques and department stores. It partners with brands and boutiques worldwide, providing the technology, logistics, payments infrastructure, and cross-border expertise that enable each business to reach customers globally while maintaining their creative identity. The U.S. is Farfetch’s largest market, with millions of customers across all 50 states.
Rocket Delivery
Coupang is known for its signature Rocket Delivery service, providing free delivery of millions of items – 365 days a year – to our WOW members. WOW membership in Korea also includes free dawn and same-day delivery, returns, restaurant and fresh delivery, and content streaming services. In Korea, customers can order from a vast selection, including TVs to tomatoes, by midnight and receive delivery by 7 a.m. with 99% of orders arriving within a day. Rocket Delivery continues to expand globally, and today, it reaches approximately 70% of Taiwan’s geography with next-day delivery available seven days a week. Powering it all is our world-class infrastructure and logistics, unlocking millions of products from top global brands across the U.S., Italy, Hong Kong, and beyond.
Rocket Fresh
Rocket Fresh delivers fresh food and everyday essentials to millions of customers in Korea in just hours, including thousands of perishable items delivered straight to their doorsteps. Coupang's end-to-end integrated systems, featuring automated fresh fulfillment centers combined with our last-mile delivery infrastructure, provides everything from produce, meat, and seafood to dairy, flowers, and more. Rocket Fresh offers high-quality, affordable groceries from around the world to customers with unmatched reliability. Working with a network of global suppliers, Rocket Fresh delivers products that range from avocados and oranges grown in American orchards to mackerel and halibut sourced from Korean fisheries.
Coupang Eats and Rocket Now
Coupang Eats and Rocket Now are the brand names for our online restaurant delivery services, connecting customers with tens of thousands of local and global restaurants, including U.S. brands. such as Burger King, Shake Shack, and Taco Bell. Powered by our innovation and logistics know-how, customers can order meals and track every step through delivery in real time. Our South Korean customers can also enjoy lightning-fast delivery on groceries, essentials, and more through our quick commerce service. We continue to expand offerings for our restaurant partners, connecting them with millions of consumers through our unmatched speed and reliability.
Coupang Play
Coupang Play is our video streaming service in Korea, offering a wide range of programming including original content, TV series, movies, sports, and kids’ and family shows as well as content from several international studios, including Paramount+ and Warner Bros. Discovery in the U.S., and Mediacorp in Singapore. Built with Coupang’s advanced technology, Coupang Play extends our focus on convenience and customer experience into digital entertainment. We provide flexible viewing with free access for non-members and additional content with WOW membership in Korea. Our service also features exclusive access to Coupang-hosted live sporting events and concerts in Korea, including Major League Baseball World Tour games, European football club matches, and LIV Golf Korea.
Coupang Private Label Brands
Coupang Private Label Brands (CPLB) is our in-house brand portfolio delivering high-quality, everyday products at affordable prices across categories such as food, household goods, health, and beauty. Through brands like Gomgom (fresh food), Tamsaa (household and pet), Vitahalo (health and beauty), and Comet (home and lifestyle), CPLB develops products based on customer demand and market insights. Built on Coupang’s technology and logistics infrastructure, CPLB emphasizes efficiency and value, using optimized supply chains, automation, and direct collaboration with small and medium-sized manufacturers globally to reduce costs while maintaining quality.
Rocket Overseas
Rocket Overseas is our flagship cross-border retail service, delivering millions of international products from global brands to customers in Korea and Taiwan within days, often without shipping fees for WOW members. Coupang offers products from brands in regions including the U.S., China, Hong Kong, and Japan, and handles product listings, customer experience, fulfillment, and shipping to customers in Korea and Taiwan.
Coupang Pay
Coupang Pay is designed to make transactions within the Coupang ecosystem faster, simpler, and more secure. Whether a customer is shopping on Coupang, ordering from a restaurant, or a seller is managing their business, Coupang Pay powers a seamless financial experience for Coupang Pay users. At its core is a digital wallet, Coupay, with a proprietary one-touch payment capability, allowing Coupang Pay users to check out instantly while maintaining strong security and reliability. Our team continues to focus on delivering innovative payment and financial solutions to everyone who uses the Coupang app, expanding our fintech services to include the co-branded WOW credit card, which offers industry-leading rewards to loyal customers.