New York has long been home to entrepreneurs, innovators and globally recognized brands. From family-owned wellness companies on Long Island to luxury fashion labels in Manhattan, businesses across the state are creating products that resonate with consumers both at home and abroad.
Today, many of these businesses are finding new growth opportunities through partnerships with Coupang, a Fortune 150 technology and retail company, and its subsidiary, FARFETCH, one of the world’s leading luxury fashion marketplaces. Together, they are helping New York companies connect with millions of customers across Korea, Taiwan, the United States and other international markets.
Coupang helps almost 2,000 New York businesses reach customers around the world.
Unlocking global growth for American businesses
Coupang and FARFETCH operate across 190 countries and territories, leveraging advanced technology, AI-driven operations and a world-class fulfillment and logistics network to help businesses reach customers beyond traditional borders. By simplifying international commerce and logistics, Coupang enables American companies to export products efficiently and scale their global presence.
“Coupang helps American businesses reach new customers across the world,” said Robert Porter, chief global affairs officer for Coupang. “Our investments in AI-driven fulfillment and logistics systems enable U.S. companies of all kinds and sizes — from family-owned small businesses to internationally-known luxury fashion brands — to accelerate their global growth and reinvest in their local communities.”
New York brands building a global customer base
For more than 50 years, Nature’s Answer has been dedicated to providing high-quality herbal supplements, botanical extracts and nutritional products backed by science and rigorous quality standards. Headquartered in Hauppauge, New York, the company has partnered with Coupang for more than a decade to serve customers in Korea and expand its international footprint.
“Our mission is to help people live healthier lives by providing innovative, high-quality natural health products,” said Nature’s Answer International Sales & Business Manager Lauren Keller. “Through our partnership with Coupang, we are reaching new international customers and building a strong foundation for continued growth in Asian markets. We are proud of the long-standing partnership and appreciate the role Coupang has played in helping Nature’s Answer bring our U.S.-made products to consumers abroad.”
Nature’s Answer combines traditional herbal wisdom with modern science to craft pure, potent and trustworthy supplements.
Long Island-based Country Life has spent more than five decades building trust with consumers through science-based nutritional supplements focused on long-term wellness. In 1992, the company expanded its portfolio through the acquisition of Desert Essence, broadening its reach into health and beauty products.
Since 2021, Country Life has worked with Coupang to expand sales in Korea and Taiwan. Their continued growth demonstrates how trusted American brands can leverage global commerce services to connect with new consumers while maintaining their commitment to quality, transparency, and scientific integrity.
Country Life & Desert Essence produces supplements rooted in science, manufactured with care and designed to support wellness.
Bringing New York luxury to the world
Beyond consumer goods and wellness products, New York’s influence on global commerce extends to luxury fashion.
Through FARFETCH, customers around the world can discover more than 1,400 leading luxury brands, boutiques, and department stores. Approximately 250 of these partners are based in the United States, including many iconic New York brands.
Jennifer Behr is a New York-based American luxury accessory brand founded in 2005 by Washington University art history and sculpture graduate Jennifer Behr. Celebrated for creating heirloom-quality hairpieces and jewelry, the brand treats hair accessories as fine jewelry, handcrafting its pieces in New York using traditional artisan techniques and modern sophistication.
Monse is an American luxury fashion label founded in New York in 2015 by Laura Kim and Fernando Garcia, who also serve as co-creative directors at Oscar de la Renta. Rooted in contemporary American fashion, the brand is defined by its reinterpreted tailoring, deconstructed classic silhouettes and effortlessly cool attitude.
Tykoon is a New York-based American fashion business founded by entrepreneur, designer and artist Jonathan Koon. Blending high-concept art, hip-hop culture, and American luxury streetwear, the brand identity redefines luxury conventions through a raw, urban perspective.
MONSE fashions are “designed with edge, made with precision and shaped by culture.”
Powering New York’s sneaker and streetwear ecosystem
FARFETCH’s New York-headquartered subsidiary Stadium Goods has become a premier destination for authentic sneakers, streetwear and collectibles.
In 2025, 99% of Stadium Goods sales originated and shipped from the United States, supported by more than 3,500 U.S.-based selling partners. Approximately 1,500 of those sellers are located in New York, representing a diverse community of entrepreneurs, independent resellers, boutique operators and small business owners.
By connecting these sellers with a global customer base, Stadium Goods helps create new opportunities for growth while reinforcing New York’s position as a global center for fashion, culture and commerce.
Stadium Goods has become a premier destination for authentic sneakers, streetwear and collectibles.
Creating opportunities beyond borders
Across New York, businesses large and small are building products that improve everyday life, create jobs and strengthen local communities. Through partnerships with Coupang and FARFETCH, these companies are connecting with customers around the world and unlocking new pathways for growth.