Interview with Coupang leaders reveals how the company’s AI-powered logistics network in Taiwan is opening a new market to U.S. businesses and strengthening bi-lateral ties

Coupang, a U.S. technology company that provides digital retail, logistics and other AI-driven services in Taiwan, South Korea, Japan and 190 countries and regions around the world, opened its fourth smart fulfillment and logistics center in Taiwan in early 2026, expanding the company’s advanced global logistics network. The new facility in Taoyuan City enables fast and reliable delivery while enabling businesses from the U.S. and other countries to reach new customers internationally.

As Coupang continues to expand its presence in Taiwan, two of the company’s leaders published an interview in TOPICS magazine, a publication of the American Chamber of Commerce in Taiwan, to talk about the company’s strategy and goals for its Taiwan business.

Robert Porter is chief global affairs officer at Coupang. Before joining the company, Porter held a variety of senior positions in the public sector. Bill Owens is head of Coupang Logistics Services (CLS) in Taiwan. Owens served for seven years in the U.S. Army before transitioning to leadership roles with plastics manufacturer Pregis and Amazon Robotics Fulfillment prior to joining Coupang.

Below are excerpts from the interview. The full interview is published on the TOPICS magazine website, linked here.

Rob, how do you see Taiwan’s role in Coupang’s global strategy?

Taiwan is central to Coupang’s global strategy in every respect. We invest in markets where consumers value a broad selection of high-quality goods and services, attractive prices and extremely fast delivery. Our investments here reflect our conviction that the technology‑enabled customer experience Coupang pioneered would be embraced by Taiwan customers, and that’s proven true.

Rob, continuing on that theme, how do you see Coupang contributing to deeper U.S.–Taiwan economic ties?

We’re very pleased that Coupang has helped boost trade and investment flows between the United States and Taiwan. Coupang is now one of the largest U.S. investors in Taiwan and has established an important channel for bilateral commercial activity, selling billions of dollars in American and Taiwanese goods and services each year. We see Taiwan as an essential partner to enhance economic cooperation and strengthen [both countries’] technology supply chains.

Bill, how is technology shaping your operations in Taiwan?

As a technology company, we’re using AI to break traditional tradeoffs like speed versus cost. In Taiwan, we’ve built a highly integrated network connecting our customer interface, fulfillment centers and delivery network into one consistent operation. Over the long term, we see opportunities to introduce innovative capabilities that will improve the service we provide and help further develop Taiwan’s digital infrastructure for the future.

Bill, what are your priorities for Coupang’s continued development in Taiwan?

Our priority is to accelerate our long-term investments in Taiwan to help set even higher standards for speed, choice, cost and service quality for our customers here. We’re focused on delivering consistently excellent service and results at scale for customers across Taiwan. Our goal is to deploy the same high-standard, frictionless experiences that have delighted our customers globally, ensuring we exceed expectations and “WOW” every household in Taiwan.

Rob, looking ahead, how do you see Coupang’s role evolving as Taiwan continues to strengthen its position in the global digital economy?

Taiwan is already one of the world’s leading innovation economies. As it continues to deepen its engagement with global markets, Coupang hopes to continue to invest in and grow our business in ways that benefit customers and empower entrepreneurs in Taiwan, while contributing to deeper global economic engagement that helps ensure a better future for all.