Effective/Updated as of July 07, 2026.

Privacy Policy

Coupang, Inc. and its affiliates and related entities (collectively, “Company,” “us,” or “we”) is/are committed to protecting the privacy of certain data we collect when you access this website under our operation and control (collectively, the “Site”).

This Privacy Policy (“Policy”) describes our policies and practices regarding our collection, use and disclosure of information you submit or we obtain in connection with your use of our Site.

Please read this Policy carefully before using the Site or submitting personal information to us. BY ACCESSING OR USING THE SITE, YOU CONSENT TO THE COLLECTION, USE, AND SHARING OF YOUR INFORMATION AS SET FORTH IN THIS PRIVACY POLICY.

1. Changes to this Policy.

We reserve the right to change this Policy at any time. In the event we make material changes to the Policy, we will provide notice through the Site. Changes will be effective immediately upon posting to the Site and will apply to your use of the Site after the “effective date” listed above. You understand and agree that your continued use of the Site after the effective date means that the collection, use, and sharing of your information is subject to the updated Policy. Except to the extent we receive your authorization or as permitted or required by applicable law, we will handle your information in accordance with the terms of the Policy in effect at the time of the collection.

2. Information We Collect.

We may collect personal information that is passively or automatically collected from you, such as IP addresses and other information collected from your browser or device, through server logs, analytics technologies, cookies and similar technologies. We use this information to operate the Site, carry out our business, comply with laws and for other purposes described herein.

Information On Your Use. We collect information about and log your visits and use of the Site. We also use cookies and internet protocol (“IP”) addresses to identify you and log your use of the Site.

To monitor utilization of the Site and continuously improve its quality, we may compile statistical information concerning the usage of the Site using analytics services, such as those provided by Google Analytics. Examples of this information would include: the number of visitors to the Site, or to sections or pages within the Site, patterns of traffic flowing through the Site, length of time spent on the Site, or in sections or pages of the Site, the other sites that refer visitors to the Site, the pages of the Site that visitors frequently use as entry and exit points, utilization of the browser and operating systems and versions used by visitors to the Site. The analytics services may transfer this information to third parties in case of a legal obligation or if a third-party processes data on behalf of that service.

To compile this information, we may collect and store:

  • Your IP address
  • Your operating system version
  • Your browser version
  • The pages you visit within the Site
  • The length of time you spend on pages within the Site
  • The site from which you linked to ours
  • Search terms you used in search engines which resulted in you linking to the Site, etc.

3. Cookies and Similar Technology.

Cookies. The Site uses strictly necessary/ essential cookies and analytics/ performance cookies. We also use technologies such as pixel tags, browser analysis tools, server logs, web beacons and URL tracking technologies to recognize you when you return to the Site and to help us improve the quality of our service when you visit our Site. We also use cookies to estimate our audience size, track visits to our Site and, as applicable, to process your requests.

Embedded Content. The Site contains embedded content (e.g., videos). Embedded content may place third party cookies on your device that track your online activity to enhance your experience or assess the success of their application. We have no direct control over the information these cookies collect, and you should refer to their website privacy policy for additional information.

Social Media Plugins. This Site uses social media plugins (e.g. LinkedIn; X) to enable you to easily share information with others. When you visit our Site, the operator of the social plugin can place a cookie on your computer, enabling that operator to recognize individuals who have previously visited our Site. If you are logged into the social media website while browsing our Site, the social plugins allow that social media website to share data about your activities on our Site with other users of their social media website. We do not control any of the content from the social media plugins. By using these features, you consent to the collection and disclosure of your personal information, including your activity on our Site. For more information about social plugins from other media websites you should refer to their privacy and data/information sharing statements/policies.

Controlling cookies. You may control cookies, including preventing or stopping the installation and storage of cookies, through your browser settings and other tools. Most browsers will allow you to block or refuse cookies. However, you may need to manually adjust your preferences each time you visit a site. For more information, see the Help section of your browser. Please note that if you block certain cookies, some of the services and functionalities of our Site may not work.

IMPORTANT: By using the Site, you consent to the processing of any personal information for the analytics purposes and functions described above.

4. Do Not Track.

“Do Not Track” is a privacy preference that you can set in your Internet search browser that sends a signal to a website that you do not want the website operator to track certain browsing information about you. However, because our Site is not configured to detect Do Not Track signals from a user’s computer, we are unable to respond to Do Not Track requests.
We do not track Site users over time and across third party websites.

5. How We Use Your Personal Information.

In general, we will use the personal information we collect only for the purpose it was collected, for compatible purposes, as permitted or required by law, as necessary to carry out our contractual duties and obligations, and as otherwise provided in this Policy. For example, we may use your personal information in the following ways:

  • For our research and development efforts. We use data, including public feedback, to conduct research and for the development of the Site.
  • For other everyday business purposes. By way of example, IT and website administration, analytics, security and fraud prevention.
  • For Legal and Regulatory Compliance. Certain laws and regulations may require us to process your personal information. We may also use your personal information to respond to law enforcement requests, as required by applicable law, court order, or governmental regulations, and for other lawful processes or public safety purposes.
  • Other Purposes. For instance, we may use your personal information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

6. Disclosure of Information.

In general, we will not disclose your personal information except with your consent, as described in this Policy, or as required by law. We may disclose your personal information for the same reasons that we may use it as described in this Policy, which includes disclosing it to our affiliates and non-affiliated entities as we deem necessary to carry out those purposes.

  • Affiliates/ Third Party Vendors. We may need to share or disclose this information to a member of our group entities or third-party vendors as follows:
    • With your consent or as you direct;
    • To manage the Site;
    • To enhance and analyze our Site, including through analytics and similar technologies;
    • To protect our interests and legal rights, such as through responding to subpoenas and defending litigation; and
    • To protect against and prevent fraud, illegal activity (such as identifying and responding to incidents of hacking or misuse of the Site) and claims and other liabilities.

We require our affiliates and non-affiliates to implement similar standards to ours regarding the protection of data.

  • Legal Process, Security, Defense, Protection. It is possible that we will need to disclose information about you if required by law, subpoena, or other legal process. Additionally, we may disclose information about you if we have a good faith belief that disclosure is reasonably necessary to:
    • demonstrate our relationship with you;
    • investigate, prevent, or take action regarding suspected or actual illegal activities or to assist law enforcement agencies;
    • protect the security or integrity of the Site;
    • protect against or investigate fraud;
    • investigate and defend ourselves against any third-party allegations or claims;
    • protect the rights and safety of others; or
    • as required by law, subpoena, or other legal process.
  • Change in Control or Sale. We can share, sell, assign, or license your personal data in connection with certain business transactions, such as a sale, acquisitions, merger, or change in control, or in preparation for any of these events. A transfer of personal information as part of such a business transaction is not a “sale” or “sharing” of personal information as those terms are defined under the CCPA and other applicable US state privacy laws. In such cases, we will take appropriate steps under the circumstances and to the extent possible to ensure that the recipient agrees to provide privacy protections substantially similar to those established by this Policy. Any entity that acquires all or substantially all of the Company’s assets will have the right to continue using your data consistent with this Policy or as otherwise agreed to by you.

In no case will we sell or license your data to third parties, except as otherwise set forth in this Policy, or as permitted by law.

7. Safeguarding of Information.

No system for safeguarding personal or other information is 100% secure and even though we have taken steps to protect your personal information from being intercepted, accessed, used or disclosed by unauthorized persons, we cannot fully eliminate security risks associated with personal information. However, we take a number of steps to safeguard the security of personal information obtained through the Site. For example, we have implemented a security program that contains administrative, technical and physical controls that are designed to reasonably safeguard your data from unlawful use, unauthorized access or disclosure. There is no guarantee that data may not be accessed, disclosed, altered, or destroyed by breach of any of our administrative, physical, or technical safeguards. 

8. How Long We Retain Your Information.

We retain your personal information for as long as necessary. We may retain your personal information for longer if it is necessary to comply with our legal or reporting obligations, resolve disputes, or as permitted or required by applicable law. We may also retain your personal information in a deidentified or aggregated form so that it can no longer be associated with you. To determine the appropriate retention period for your personal information, we consider various factors such as the amount, nature, and sensitivity of your information; the potential risk of unauthorized access, use or disclosure; the purposes for which we process your personal information; applicable legal requirements.

We may provide links to websites or resources outside of our Site for your informational purposes only. We may also provide links to third party integrations. Third party integrations are websites or platforms that synchronize with our Site to provide you with additional functionality, tools, or services. You acknowledge and agree we are not responsible for the availability of third party sites, resources, or integrations and do not endorse and are not responsible or liable for any content, advertising, goods, services or other materials on, available through, or provided by such sites, resources, or integrations. We are not responsible for the privacy or other practices of such sites and cannot guarantee the security of personal information that you provide, or is collected by, such sites. We encourage you to review the privacy policies and terms and conditions on those linked sites.

10. Information of Children.

The Site is not directed to children as the content on this Site is intended for persons 13 years of age and older. The Company does not knowingly collect, use or disclose any personal information from children.

11. Your Choices Regarding Your Personal Information.

You can always limit the information you provide to us, but if you choose not to provide certain requested information, you may be unable to access some of the services and content on the Site.

12. Transfer of Your Personal Information.

When your personal information is submitted through our Site, it may be transferred to our servers in other jurisdictions, including the United States, which may not have similar data protection laws to the country in which you reside.

California Residents

“Shine the Light Law”. Under California Civil Code Section 1798.83, California residents may request information about our disclosures of personal information to third parties for those third parties’ direct marketing purposes; we do not disclose personal information to third parties for their direct marketing purposes.

California Consumer Privacy Act (“CCPA’”) Addendum. The following California Privacy Policy Addendum (“CA Addendum”) applies solely to individuals who are residents of the State of California (“consumers” or “you”). This CA Addendum describes our policies and practices regarding the collection, use, and disclosure of personal information we collect about you, including personal information we obtain when you access or use the Site.

This CA Addendum supplements and amends the information contained in the Site Policy with respect to California residents. Any terms defined within the CCPA have the same meaning when utilized within this CA Addendum. The other provisions of the Site Policy continue to apply except as modified in this CA Addendum.

Please read this CA Addendum carefully before using the Site or otherwise submitting information to us. By visiting the Site or otherwise submitting information, you indicate your understanding that the collection, use, and disclosure of your information is subject to the terms of this CA Addendum and our Terms of Use here. Except as otherwise noted, any capitalized terms not defined in the CA Addendum have the meaning set forth in the Policy and Terms of Use.

IF YOU DO NOT CONSENT TO THE COLLECTION, USE, AND SHARING OF YOUR INFORMATION AS DESCRIBED IN THIS CA ADDENDUM, PLEASE DO NOT PROVIDE US WITH SUCH INFORMATION.

A. Personal Information We Collect

As described below, we may collect or have collected in the preceding 12 months the following categories of personal information (“PI” or “personal information”). We may add to the categories of PI we collect and the purpose we use PI. In that case, we will inform you by posting an updated version of this CA Addendum on the Site.

  1. Identifiers. Examples include unique personal identifier, online identifier, Internet Protocol address, approximate location derived from your IP address, or other similar identifiers.
  2. Internet or other electronic network activity. Examples include browsing history, search history, a consumer’s interaction with an internet website, application, or advertisement.


PI does not include:

  1. Publicly available information from government records.Deidentified or aggregated consumer information.
  2. Deidentified or aggregated consumer information.
  3. Information excluded from the CCPA’s scope, such as certain health or medical information and other categories of information protected by different laws.

B. Business or Commercial Purposes for Which We Collect Your Personal Information.

See section 5, above.

C. Sources of Personal Information.

We may collect personal information from web technologies such as browser cookies, and web beacons set when you visit the Site.

D. Disclosures of Personal Information.

The following chart describes the categories of personal information we may have collected about you in the preceding twelve months and the categories of third parties to whom we may have disclosed that personal information.

Categories of Personal InformationCategories of Third Parties to Whom Disclosed
Identifiers and Other elements – such as unique personal identifier, online identifier, Internet Protocol address, or other similar identifiersVendors who support website administration, vendors who support analytics, and where you choose to interact with them, embedded-content and social-media providers.
Internet or other electronic network activity – such as browsing history, search history, a consumer’s interaction with an internet website, application, or advertisementVendors who support website administration, vendors who support analytics, and where you choose to interact with them, embedded-content and social-media providers.

E. Selling or Sharing Personal Information.

  • We do not sell or share your PI as those terms are defined in the CCPA.
  • We do not have actual knowledge that we have sold or shared personal information of minors under age 16.

F. Sensitive Personal Information.

We do not collect your sensitive personal information.

G. Consumer Rights.

The CCPA provides California consumers with the following rights, subject to certain exceptions:

  1. Right to Request Deletion: You have the right to request that we delete your PI from its records, subject to certain exceptions. Upon receipt of a verifiable consumer request (see below), and as required by the CCPA, we will delete and direct any service providers, contractors, and third parties to delete your PI from their records.
  2. Right to Know: You have the right to request that we disclose the following to you as it relates to the 12-month period preceding the Company’s receipt of your verifiable consumer request (see below):
    • The categories of PI we have collected about you.
    • The categories of sources from which the PI was collected.
    • The business or commercial purpose for collecting, selling, or sharing PI.
    • The categories of PI we disclosed, sold, or shared for a business purpose.
    • The categories of third parties we disclosed, sold or shared PI with, by the category of PI.
    • The specific pieces of PI we collected about you.
  3. Right to Request Correction. You have the right, subject to certain limitations, to request that we correct any inaccurate personal information we maintain about you. Upon receipt of a verifiable consumer request, and as required by the CCPA, we will take appropriate steps to respond to your request.
  4. Nondiscrimination. We will not discriminate against you for exercising any of your CCPA rights. For example, we generally will not provide you a different level or quality of goods or services if you exercise your rights under the CCPA.

H. Submitting Consumer Rights Requests

To submit a California Consumer Rights request as outlined in this CA Addendum, please contact us at [email protected] or 1-855-548-8228.

I. Verifiable Requests

We reserve the right to only respond to verifiable consumer requests. A verifiable consumer request is one made by any individual who is:

  • the consumer who is the subject of the request,
  • a consumer on behalf of the consumer’s minor child, or
  • by a natural person or person registered with the Secretary of State authorized to act on behalf of a consumer.

If we request, you must provide us with sufficient information to verify your identity and/or authority to act on behalf of a Consumer. In general, we may ask you to provide identifying information that we already maintain about you or we may use a third-party verification service. In either event, we will try to avoid asking you for sensitive PI to verify your identity. We may not be able to respond to your request or provide you with PI if we cannot verify your identity or authority to make the request and confirm the PI relates to you. However, making a verifiable consumer request does not require you to create an account with us.

Additionally, you will need to describe your request with sufficient detail to allow us to review, understand, assess, and respond. We will not use the PI we collect from an individual to determine a verifiable request for any other purpose, except as required by law.

We reserve the right to charge a fee to process or respond to your request if it is excessive, repetitive, or manifestly unfounded. If we determine that a request warrants a fee, we will attempt to notify you as to why we made that decision and provide a cost estimate before completing your request. We will attempt to respond to a verifiable consumer request within forty-five (45) days of receipt, but we may require up to ninety (90) days to respond, under which circumstances we will notify you of the need for an extension.

We will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the receipt of your verifiable consumer request. With respect to Personal Information collected on and after January 1, 2022, and to the extent expressly permitted by applicable regulation, you may request that such disclosures cover a period beyond the 12 months referenced above, provided doing so would not be impossible or require a disproportionate effort by us. The response we provide will also explain the reasons we cannot comply with a request, if applicable. To the extent permitted by the CCPA, we will respond to no more than two requests during any 12-month period.

J. Authorized Agents

You may authorize a natural person, or a business registered with the California Secretary of State to act on your behalf with respect to the right under this CA Addendum. When you submit a Request to Know or a Request to Delete, unless you have provided the authorized agent with a qualifying power of attorney, you must provide your authorized agent written permission (signed by you) to act on your behalf and verify the authorized agent’s identity with us. We reserve the right to deny requests from persons or businesses claiming to be authorized agents that do not submit sufficient proof of their authorization.

OTHER U.S. STATE RESIDENTS

If you are a resident of a U.S. state that has enacted a comprehensive consumer privacy law (including, among others, Virginia, Colorado, Connecticut, Texas, Oregon, Montana, and Utah), you may have the following rights, subject to the exceptions and thresholds in your state’s law: to confirm whether we process your personal information and to access that information; to correct inaccuracies in your personal information; to delete personal information we have collected from you; to obtain a portable copy of the personal information you provided to us; and to opt out of the processing of your personal information for purposes of targeted advertising, the sale of personal information, or profiling in furtherance of decisions that produce legal or similarly significant effects. We do not currently sell personal information, share personal information for targeted advertising or cross-context behavioral advertising, or engage in profiling that produces legal or similarly significant effects. If this changes, we will update this Policy and provide the opt-out mechanisms required by applicable law, including recognition of opt-out preference signals such as the Global Privacy Control where required. To exercise any of these rights, contact us at [email protected] or 1-855-548-8228. We will respond within the time required by applicable law. Appeals: If we decline to take action on your request, you may appeal our decision by contacting us at [email protected]. We will respond to your appeal within the time required by your state’s law and will explain the reasons for our decision. If your appeal is denied, you may contact your state Attorney General to submit a complaint.

Accessibility

Persons with disabilities may obtain this notice in alternative format upon request using the contact information below. 

Contact Us

If you have any questions regarding this Policy or the privacy of your personal information, please contact us at 1-855-548-8228 or [email protected].