Coupang is a U.S. tech company that’s reimagining the future of global commerce and digital services with the goal of wowing each customer each and every day.

Coupang serves millions of global customers daily through our services:

• Rocket Delivery
• Coupang Eats
• Farfetch
• Coupang Play
• Coupang Pay
• Rocket Overseas
• Rocket Fresh
• Coupang Private Label Brands

At Coupang, we drive innovation through our vibrant startup culture, while benefiting from the resources and operating discipline of a Fortune 150 U.S. public company.

We’re innovators. Savvy operators. Customer champions. Rule breakers. The ones who make the impossible not just possible, but even better than imagined. Our leadership principles uniquely demonstrate our relentless focus on customers by improving and enriching their lives, every day.

Coupang’s Rocket Delivery

Where customers are served: South Korea and Taiwan

Coupang’s Rocket Delivery is a fast and efficient delivery service that ensures most orders are delivered within 24 hours, revolutionizing e-commerce in Korea and Taiwan.

We have invested billions of dollars into Rocket Delivery to create a one-of-a-kind experience. Coupang’s Rocket Delivery service is designed to provide rapid delivery of products to customers. This service is a key component of Coupang’s logistics strategy, which includes a vast network of fulfillment centers across Korea and Taiwan.

Rocket Delivery enables customers to order products by midnight and, in many cases, receive them by 7 a.m. the next morning, setting a new standard for delivery speed in the e-commerce industry. This service not only improves customer satisfaction but also supports small and medium enterprises by providing them with a competitive logistics solution, allowing them to reach consumers quickly and efficiently.

Coupang Eats/Rocket Now

Where customers are served: Korea (Coupang Eats) and Japan (Rocket Now)

Coupang Eats Services (in Korea) and Rocket Now (in Japan) provide food delivery services to millions of customers.

Coupang operates a system that delivers restaurant food orders quickly and safely,  providing an exceptional customer experience. For restaurant owners, we offer a one-stop service covering everything from order placement to delivery and customer support, enabling stable sales opportunities.

Coupang Eats and Rocket Now combine fast delivery and a wide selection of restaurants, making Coupang a convenient source for food in Korea and Japan.

Farfetch

Where customers are served: 190+ countries, including the U.S.

Farfetch, a subsidiary of Coupang acquired in 2024, is one of the world’s largest online marketplaces for luxury goods. Featuring more than 1,400 of the world’s most prestigious luxury brands and boutiques, Farfetch serves millions of U.S. customers across all 50 states and partners with nearly 250 U.S.-based brands and boutiques, including Marc Jacobs, Tory Burch and Carolina Herrera. 

Among  Farfetch’s U.S.-based businesses is Stadium Goods. Headquartered in New York City, Stadium Goods is the premier global marketplace for authentic sneakers, streetwear and collectibles. Stadium Goods originated and shipped 99% of its sales from the U.S. in 2025, and nearly all of its more than 3,500 selling partners were based in the U.S. American shoe brands made up more than 66% of the company’s 2025 sales, including Nike, Jordan, New Balance and UGG.

When searching for unique, luxury items curated from the world’s top designers and exclusive boutiques, Farfetch is the ultimate destination for all things luxury.

Coupang Play

Where customers are served: Korea

Coupang Play is a Korean video-on-demand over-the-top streaming service launched by Coupang in December 2020. In March 2025, Coupang Play acquired the exclusive Korean rights to select English-language films and television shows from Max and Warner Bros. Pictures in a distribution deal with Warner Bros. Discovery.

The service became available to general Coupang members as a free ad-supported service in June 2025. Coupang Play is Coupang’s OTT (Over-The-Top) service that anyone—not just Coupang WOW Members—can enjoy.

It offers a wide range of content across various genres, including original productions, live sports broadcasts, Korean and international TV series and movies, family and kids’ content, and news. Through exclusive performances and sports events available only on Coupang Play, it offers a distinctive live entertainment experience that brings special moments to customers.

Coupang Pay

Where customers are served: Korea and Taiwan

Coupang Pay is a financial technology provider offering fast, secure and convenient payment and financial services for consumers, sellers and merchants in Korea and Taiwan. The service streamlines payments, financial transactions, credit cards and banking services within the Coupang ecosystem, including Coupang.com, Coupang Eats and other services. It provides a digital wallet called Coupay, which enables one-touch payments for faster checkout. The platform also supports quick settlement services for sellers, helping them manage cash flow efficiently.

Coupang Pay integrates across Coupang’s e-commerce and food delivery services, providing a unified payment experience. The service is part of Coupang’s broader financial technology strategy, aiming to set new standards in digital payments and financial services.

Overseas direct purchase service

Where customers are served: Korea and Taiwan

Coupang Rocket Overseas is Coupang’s overseas direct purchase service, which allows users in Korea to buy products from the U.S., Japan, China and Hong Kong directly. Users in Taiwan can buy products from the U.S., Korea, Japan and Hong Kong. This service enables consumers to purchase a variety of products, including fashion, food and household items, with fast delivery options.

Rocket Fresh

Where customers are served: Korea

Coupang’s Rocket Fresh is a fresh-food delivery service that enables customers to order fresh groceries for home delivery. The service includes tens of thousands of selections and aims to deliver items by 7 a.m. if ordered before midnight. Coupang emphasizes sustainability by using reusable Fresh Bags for deliveries, which are collected for re-use in the next delivery when another order is placed by the customer or a neighbor. The service is part of Coupang’s broader strategy to provide efficient and eco-friendly grocery shopping solutions.

Coupang Private Label Brands

Where customers are served: Korea and Taiwan

Coupang Private Label Brands (CPLB) delivers high-quality products at affordable prices to consumers. The private brand labels — including fresh food brand Gomgom, household and pet products brand Tamsaa, health and beauty products brand Vitahal, and life and home brand Comet — offer a wide selection of great products at low prices and with great service. CPLB breaks the biggest tradeoffs among price, service and selection for our customers.

CPLB develops relevant products for our customers following market trends and insights. We strive to design the most efficient supply chain to optimize our inventory management and make products available at all times at competitive prices. While we develop more products for our customers, we continuously improve internal processes and business efficiency through our use of technology and automation systems.