Farfetch is Coupang’s global luxury fashion marketplace that serves millions of customers in the U.S. and across 190 markets and territories worldwide. The U.S. is Farfetch’s largest market, with customers in every state. American customers drove millions of sales that generated tens of millions of dollars in 2025 alone.
Acquired by Coupang in 2024, Farfetch is redefining how luxury fashion is discovered by connecting consumers with more than 1,400 of the world’s most sought-after brands, boutiques, and department stores.
A model built for global scale
Unlike traditional retailers, Farfetch operates as an online marketplace. It partners with brands and boutiques worldwide, providing the technology, logistics, payments infrastructure, and cross-border expertise that enable each business to reach customers globally while maintaining their creative identity. Farfetch offers a wide range of luxury categories, including womenswear, menswear, kidswear, fine jewelry, fine watches, homeware and pre-owned. In the U.S., Farfetch has offices and employees in New York City and Los Angeles along with a warehouse in New Jersey and an intake center in New York.
Strengthening U.S. selection through Stadium Goods
Farfetch partners in the United States with nearly 250 brands and boutiques including Marc Jacobs, Tory Burch and Carolina Herrera. Among Farfetch’s U.S.-based businesses is Stadium Goods. Headquartered in New York City, Stadium Goods is a premier global marketplace for authentic sneakers, streetwear, and collectibles. Specializing in hard-to-find items, Stadium Goods broadens the selection offered by Farfetch, particularly at the convergence of luxury and street culture where sneakers and collectible fashion have become defining elements of modern style.
Stadium Goods originated and shipped 99% of its sales from the U.S. in 2025, and nearly all of its selling partners – more than 3,500 – were based in the US. American brands made up more than 66% of the company’s 2025 sales, including brands like Nike, Jordan, New Balance and UGG.
A global, affluent, digital customer base
Farfetch’s customers are digitally native, affluent, and share a global, cosmopolitan perspective, representing the future of luxury. More than two-thirds of Farfetch customers are Gen Z and Millennials who value individuality, cultural relevance and global access. They turn to Farfetch not just to shop, but to discover, explore, and express themselves within a connected global fashion community. This combination of youth, affluence, and digital engagement positions Farfetch at the center of luxury’s next generation.
