Since its founding in 2014, Zenwise has grown into a leading name in digestive wellness, and its expansion into international markets has been marked by a successful partnership with Coupang
Zenwise, an Orlando, Florida company, has been on a mission to support holistic well-being by nurturing the gut microbiome, a vast ecosystem of trillions of microorganisms that reside in the digestive tract and influence everything from immunity to mood.
“Given that 70-80% of our immunity, and almost 90% of serotonin – the ‘feel good’ hormone – is based in the gut, establishing a brand with its primary focus on gut health was long overdue,” said Ron Antriasian, vice president of Sales at Zenwise.
Enter Coupang: A gateway to Korea’s health-conscious consumers
Zenwise began selling on Coupang nearly five years ago, recognizing the channel’s exceptional ability to connect premium wellness brands with Korean consumers. Coupang quickly became the primary engine for Zenwise’s business in Korea – accounting for over 90% of its Korean sales.
Antriasian continued, “Our relationship with Coupang has been invaluable,” he said, “as it has given Zenwise products direct access to Korean consumers who, like Americans, are becoming more proactive in their approach to health. Any U.S. business owner thinking about selling in Korea would be remiss not to include Coupang as the central part of that distribution strategy.”
Coupang, which is based in Seattle and serves millions of customers in Korea, Taiwan, Japan and other markets, helps American businesses open direct sales channels into Asia, allowing them to grow their revenue by reaching new customers. Coupang helped drive the sale of more than $5 billion in U.S. goods and services in overseas markets in 2025, and uses innovative technology and logistics support to deliver an exceptional shopping experience for its customers.
“Coupang is proud to fuel economic growth for U.S. businesses by opening doors to international customers,” shared Coupang Vice President Bill Anaya. “Our AI technology levels the playing field for American exporters, helping companies like Zenwise find success in new markets while continuing to hire and grow in their own communities.”
Built on science, made in the USA
Offering premium supplements grounded in both Eastern philosophy and modern science, Zenwise manufactures all products in certified cGMP facilities in the United States. With a strong commitment to ingredient purity and clinical validation, the brand has built consumer trust across both American and Korean markets.
“Zenwise Digestive Enzymes provide the gut with the probiotics, prebiotic, herbal extracts, and enzymes it needs in order to achieve the perfect balance of healthy gut microorganisms,” Antriasian said. “A healthy and balanced gut microbiome is the baseline for overall wellness and a supercharged immune system.”
Coupang: A partner in predictability and performance
Zenwise credits its growth in Asia to more than just visibility. The operational excellence and collaborative spirit of Coupang’s team have made a measurable difference, according to Antriasian:
- Forecasting accuracy
“Coupang provides very accurate forecasting which allows us to efficiently manage production quantities.” - Consistent procurement patterns
“Coupang is very consistent in its purchasing, which makes it a reliable partner with very few significant swings.” - Responsive communication
“The Coupang team is very responsive and communicative, which allows for any issues to be resolved immediately.”
With Coupang managing export logistics, Zenwise has been able to stay laser-focused on its core mission – bringing gut-focused, science-backed wellness to the world – while trusting Coupang to drive growth in one of the most dynamic and discerning markets in Asia.
