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We are building the future of commerce together with governments, NGOs, and beyond

Pioneering new public-private partnerships for trade and growth Coupang is a proud partner of the U.S. Department of Commerce’s International Trade Administration. In a first-of-its-kind public-private partnership, Coupang and Commerce-ITA cooperate to boost South Korean export opportunities for U.S. businesses. Leveraging both Commerce-ITA’s broad export counseling resources and Coupang’s cutting edge commerce and logistical infrastructure, […]

One smart Cookie: Dog inspires owner to launch her own pet apparel company

Yoojin Jang, founder and CEO of pet apparel company Boldog, never imagined herself running her own business. Her last job was for an international cosmetics company, where she worked for ten years, before her husband got a job offer in China. Their family came with and Yoojin quit her job to focus on raising her […]

To the stars: Celebrating the boundless potential of women’s entrepreneurship with leaders of industry, academia, and government

“Living on a space station is entrepreneurial in a way. In space, every problem must be solved by a small group of people with very limited resources—their survival depends on it. So, in that sense, spaceflight and entrepreneurship are very similar.” Dr. Soyeon Yi, South Korea’s first and only astronaut Last month, Coupang and the […]

How Coupang Play is redefining the football viewing experience in Korea

The beautiful game, a.k.a. football (or “soccer” as it is known in a small handful of countries), is arguably the most popular sport in Korea. In a 2021 survey, 25% of Koreans called it their favorite sport, with baseball coming in second at 18.8%. However, on a national league level, baseball is far more popularly followed, […]

Sweet as honey: Beekeepers harvest the incredible benefits of Coupang and Rocket Growth

When it comes to beekeeping, the adage “no pain, no gain” is often embodied literally in the stings that beekeepers endure to produce their delicious honey. For Hanul Honey CEO Joonha Yoon, this adage has an even deeper connection to his career. During the Global Financial Crisis in 2008, he resigned from his corporate job […]

The hero in green: EHS manager and registered nurse Minkyung Kim

At Coupang, we take the health and safety of our employees and customers very seriously, investing hundreds of millions of dollars in worker health and safety initiatives, partnering with government safety authorities, introducing innovative healthcare programs like Coupang Care, and even establishing Coupang Rest Centers for employees to focus on mental health. Minkyung Kim, a registered nurse and Environment, […]

Inseparable best friends now colleagues at Coupang through industry-academia collaboration

Seongjoo Han and Yeojin Yoon first met in middle school, and they have been inseparable ever since. After successfully navigating the social and academic minefields of middle school and high school in Korea hand-in-hand, the best friends were both accepted into the Department of Logistics and International Trade program at Jeonju University, which entered into […]

Matches made in heaven: Entrepreneur couple share their love for the union of Marketplace and Rocket Growth

In ideal marriages, each side brings out the best in the other, often bringing complementary strengths to the table to create a union that’s greater than the sum of its parts. Minsoo and Sookyung Kim, pictured above with their poodle Poguri (noodle), are a case in point. The husband-and-wife duo run a pair of companies, […]

Coupang continues bolstering veteran hiring efforts at Military Job Fair

Minister of National Defense Jong-sup Lee visits Coupang’s recruiting booth Coupang is firmly committed to providing and creating good jobs to people from all different walks of life, including the brave veterans who have committed their lives to serving our country. We continue to work closely with the government and military to recruit former officers […]

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