Whether searching for a Charlie quilted suede shoulder bag from Tory Burch, a shearling flight jacket from Ralph Lauren or a rib-knit bodycon midi dress from ALIX NYC, luxury shoppers can find high fashion from U.S. designers and boutiques on FARFETCH, Coupang’s global luxury fashion marketplace.
FARFETCH partners with more than 1,400 luxury brands and boutiques, with nearly 250 based in the U.S., to provide customers access to luxury items from the world’s most sought-after brands as well as rising designers. The unrivalled selection of thousands of luxury items comes from hundreds of partners, including iconic American brands like Marc Jacobs, Simon Miller and David Yurman; and a vast number of independent boutiques across US, such as TOOTSIES in Houston, Marissa Collections in Naples, Florida or Mitchells in Westport, Connecticut.
By partnering with U.S. luxury brands through its retail services, FARFETCH is bringing classic and emerging American fashion to consumers in the U.S. and around the world. FARFETCH is a subsidiary of Coupang, a Fortune 150 technology company headquartered in Seattle. In the U.S., FARFETCH established its first office in 2011, and today it has offices and employees across five states (New York, New Jersey, California, Illinois and Florida), along with a warehouse in New Jersey and an intake center in New York.
“FARFETCH’s mission is to be the world’s most desirable destination for luxury fashion, with the most incredible choice and impeccable service,” said Manny Suero, VP Private Client Americas. “For our Private Clients in the U.S., it’s also about a personal relationship built on trust, access and understanding their individuality and unique lifestyle. Our goal is to continue to excel in the elements that have always made FARFETCH exceptional: unmatched choice, inspiring discovery and an obsessive commitment to delighting our customers and our partners.”
FARFETCH is enabling niche U.S. luxury brands to expand their businesses globally
A wide variety of U.S. luxury brands and boutiques connect with customers globally through FARFETCH. Here are just a few:
- Jennifer Behr is a New York-based American luxury accessory brand founded in 2005 by Washington University art history and sculpture graduate Jennifer Behr. Celebrated for creating heirloom-quality hairpieces and jewelry, the brand treats hair accessories as fine jewelry, handcrafting its pieces in New York using traditional artisan techniques and modern sophistication.
- Monse is a New York-based luxury fashion house founded by Laura Kim and Fernando Garcia. Grounded in craftsmanship and guided by an unconventional spirit, the brand brings a distinct perspective to womenswear through deconstructed tailoring, unexpected design and a playful subversion of familiar codes. From its Lower East Side atelier, MONSE continues to shape a modern vision of American luxury through collections, collaborations and cultural dialogue.
- Nialaya Jewelry is a global luxury jewelry house founded in Los Angeles in 2009 by Danish designer Jannik Olander. Rooted in craftsmanship, spirituality and modern luxury, the brand blends California’s free-spirited energy with Scandinavian minimalism. Every piece is handcrafted in Nialaya’s Hollywood workshop using freshwater pearls, sterling silver, stainless steel, leather and carefully sourced natural gemstones. Known for its signature beaded bracelets and distinctive designs for men and women, Nialaya creates jewelry inspired by personal expression, intention and individuality.
- Tykoon is a New York-based American fashion business founded by entrepreneur, designer, and artist Jonathan Koon. Home to contemporary labels including Haculla, Mostly Heard Rarely Seen (MHRS) and 8BIT, Tykoon brings together art, culture, innovative design and luxury streetwear through a portfolio of distinct creative identities.
Stadium Goods brings contemporary premium streetwear to customers throughout the U.S.
FARFETCH’s New York-headquartered subsidiary, Stadium Goods, serves as a premier marketplace for authentic sneakers, streetwear and collectibles. Many of the goods sold on Stadium Goods include limited release sneakers or other items, giving customers the opportunity to acquire rare pieces of fashion.
In 2025, 99% of Stadium Goods sales originated and shipped from the U.S., backed by more than 3,500 U.S.-based selling partners — including independent resellers, boutique shopkeepers, sneaker merchants and entrepreneurs. This includes about 1,500 sellers in New York, and over 100 sellers in states including New Jersey, California, Florida, Illinois, Texas and Pennsylvania. Classic American athletic and streetwear brands including Nike, Jordan and New Balance accounted for more than two-thirds of Stadium Goods’ total sales in 2025.
Stadium Goods’ fulfillment and logistics network provides sellers with the tools they need to reach customers globally, providing even the smallest businesses with the scale and reach of a Fortune 500 company.
Together, FARFETCH and Stadium Goods represent one more way Coupang supports American creative industries, local retailers and domestic consumers — and helps drive economic growth for U.S. communities across the country.
Frequently asked questions
How do FARFETCH and Stadium Goods help U.S. luxury brands and sellers reach a global audience?
FARFETCH connects nearly 250 U.S.-based luxury brands like Marc Jacobs, Simon Miller and David Yurman, and independent boutiques — such as Marc Jacobs, Jennifer Behr, and Monse — with millions of customers across 190 countries and territories. Similarly, Stadium Goods provides a fulfillment and logistics network that gives over 3,500 U.S. selling partners, including independent resellers and local boutiques, the scale and reach to access domestic and international shoppers.
What is Coupang, and how does its global footprint support brands on platforms like FARFETCH and Stadium Goods?
Coupang is a Fortune 150 technology company headquartered in Seattle that leverages its advanced global infrastructure to redefine global commerce for customers and producers. Through its subsidiaries FARFETCH and Stadium Goods, Coupang operates across 190 countries and territories — connecting American creative industries, regional boutiques and independent merchants to a worldwide customer base while maintaining a strong U.S. presence with customers and sellers in all 50 states.
What types of products and sellers are featured on Stadium Goods?
Stadium Goods focuses on authentic sneakers, premium streetwear and rare fashion collectibles, with classic American brands like Nike, Jordan and New Balance making up over two-thirds of total sales. It supports over 3,500 U.S. selling partners — such as sneaker merchants, boutique shopkeepers and independent entrepreneurs — with 99% of its sales originating from and shipping within the U.S.
