Coupang’s Adam Poole connects with American vendors at Expo West in Anaheim, Calif., helping U.S. businesses gain access to millions of customers around the world.
Coupang, the U.S.-based Fortune 150 technology and global commerce company, is accelerating its efforts to help American businesses expand internationally, powered by innovative technology, AI and a relentless focus on customer experience.
Each year, the company exports billions of dollars in American products to customers around the world and partners with thousands of U.S. businesses of all sizes. That mission was Coupang’s primary focus last week at Expo West in Anaheim, one of the largest and most influential trade shows in the grocery and natural products industry. Coupang connected with more than 400 vendors and service providers at Expo West, said Adam Poole, managing director of Coupang Global Services. “One of the most common questions was, ‘How do you fulfill that fast, that far, for that that little amount of money?’” he said. “‘How do you do that? What’s the magic?’”
One answer is technology and innovation. Coupang has invested billions of dollars into building its end-to-end logistics infrastructure, which integrates cutting-edge technology such as artificial intelligence and custom robotics. With technology underpinning every aspect of its global business, Coupang provides unmatched delivery speed and service quality to customers in the U.S. and 190 countries and regions around the world.
Expo West draws brands, retailers, manufacturers and innovators from across the globe, all looking to showcase products and explore new avenues for growth. For Coupang, the event deepened existing partnerships and forged new ones with American companies eager to reach millions of new customers abroad.
“Anyone and everyone in the grocery space – whether big, small or emerging – has a presence there,” said John Dempsey, head of U.S. Business Development at Coupang. “It’s a massive show that spans all categories.”
To navigate that fast-paced environment, Coupang deployed a large, cross-functional team with a dedicated booth and others canvassing the expansive show floor to connect with vendors and manufacturers.
The Coupang Global Services team met with U.S. vendors and manufacturers at Expo West in Anaheim, Calif., sharing insights and guidance to help American brands expand internationally.
“It was really a 360-degree approach,” Dempsey said. “We wanted to make sure we were hitting all the various components of the trade show, whether that was speeches, side conferences about categories or emerging technologies, sourcing new business or connecting with brands that found us.”
Coupang proactively reached out to dozens of high-potential prospects while also inviting brand representatives to initiate conversations. That preparation allowed Coupang to enter discussions with a clear, data-informed perspective on how a brand might succeed internationally. “If you schedule a meeting with us, we do our homework ahead of time and we’re ready to introduce you to millions of new customers,” Dempsey said. “We do our work in advance because we want to help you grow and expand while increasing selection for our customers.”
For many companies at Expo West, particularly small and medium-sized businesses, the idea of expanding globally can be daunting. Coupang’s model is designed to simplify the process, enabling American companies to navigate international commerce more seamlessly.
“Our relationships with American small businesses are incredibly important,” said Poole. “The connections built at events like Expo West are vital to growing U.S. exports and driving sales abroad. When those partnerships grow, more American products reach customers around the world.”
