POM Wonderful pomegranates flourish on thousands of leafy acres in sunny California, producing the perfect balance of sweet and tart. Through Coupang, POM Wonderful recently added ready-to-eat pomegranate arils, or seeds, to the Korean market. “We have been able to reach and introduce Korean consumers to pomegranate arils which were not accessible prior to our relationship with Coupang,” said Derrick Miller, President of POM Wonderful.
The world has had an 8,000-year love affair with pomegranates, stretching from Mesopotamia to the Renaissance to modern-day California. Today, POM Wonderful 100% Pomegranate Juice and easy-to-eat POM arils are an antioxidant superpower. Farm fresh, they grow on ranches in Porterville, CA and near Los Angeles, thriving on 11,000 acres and employing more than 250 people full time.
From seed to table, POM Wonderful 100% Pomegranate Juice is natural, containing no preservatives, colors, flavors, added sugar or artificial sweeteners. Each 16-ounce bottle of POM Wonderful contains the juice of approximately four Wonderful variety pomegranates.
Miller says consumers worldwide demand the best quality and flavor – which POM Wonderful delivers with a portfolio of juice, teas, fresh pomegranates and arils.
“This past year, our POM Arils were awarded ‘Best New Product’ in the Coupang marketplace,” said Miller, “and we look forward to maximizing this sales momentum.”
The Korean market expects top quality, which The Wonderful Company is leaning into. “We are looking to further expand our portfolio in the Korean market,” Miller said, “with pomegranate juices, POM antioxidant teas in the right situation, and other products that will be introduced in the coming year.”
The Korean market is especially enjoying POM Wonderful Pomegranate Arils. If refrigerated, they will last up to the best-by date on the package, and for extended storage, they can be frozen.
The company’s tip to freeze arils is to place them on a cookie sheet, freeze them for two hours, and then place the frozen arils into a tightly sealed plastic bag. They will keep in the freezer for up to two months.
