Years of investment and innovation provide the best retail customer experience on the planet. Everything we do is built around the lives of our customers, and we work hard to deliver innovations that make us an indispensable part of their lives.
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Logistics and Fulfillment
Owning the front-end retail experience, warehousing, and last-mile delivery enables us to operate more efficiently and provide free delivery and returns.
We build fulfillment centers powered by AI, advanced technology, and custom robotics to ship millions of products daily, delivering in mere hours 365 days per year.
With extensive cross-border trade expertise and a global logistics network, we also enable customers to directly purchase from overseas while supporting thousands of small sellers to grow their businesses by reaching new customers in thriving overseas markets.
Our last-mile delivery expertise in Korea includes free delivery of restaurant orders. This innovation offers superior customer convenience, while boosting sales for local restaurants, and creating jobs for hundreds of thousands of couriers.
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Fresh Delivery
For years, fresh grocery remained the sector of retail untouched by e-commerce globally. In the past, there were too many concerns about the high operating costs, low margins, and challenges of storing, handling, and delivering perishable products.
Coupang’s end-to-end integrated systems, featuring highly automated fulfillment centers combined with our last-mile delivery infrastructure, deliver family groceries to doorsteps within hours — including fresh produce, meat, seafood, fruit, dairy, and bakery items.
Same-day and dawn delivery available – without having to pay a premium.
Every day, we work hard to ensure quality, speed, convenience, choice, and value for our customers.
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Restaurant Delivery
The technology, automation, and efficiencies gained through our end-to-end system have allowed us to reinvest in new experiences and adjacent services.
For example, we’ve developed sophisticated AI and Machine Learning systems to calculate the fastest, most efficient processes to fulfill every order out of hundreds of millions of combinations of inventory, location, truck, and route options.
We leveraged that technology to create a digital marketplace that connects hungry consumers with restaurants and offers free unlimited delivery of restaurant orders for Wow members.
Customers can order food from tens of thousands of restaurants without the barrier of delivery fees while restaurant owners have more opportunities to increase sales without incurring additional costs in Korea and Japan.
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Entertainment
To further “wow” our customers, we created an unmatched entertainment service that offers online and offline entertainment like no other.
Coupang’s content streaming service offers a wide range of programming, including original content, TV series, movies, sports, and kids and family shows.
What makes our service unique is that Coupang provides both online and offline entertainment. In addition to a large content catalog, our service features exclusive access to tickets for live sporting events and concerts in Korea, including Major League Baseball World Tour games, world-renowned European football club matches, LIV Golf Korea, and G-Dragon 2025 World Tour in Korea. Customers can look forward to even more excitement in the future.
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Luxury
Farfetch, a subsidiary of Coupang, is the world’s leading luxury marketplace. Featuring more than 1,400 of the world’s most prestigious luxury brands and boutiques, Farfetch offers a convenient one-stop shop for an elevated luxury commerce experience.
Wondering where to find the new jacket worn on the runway in Paris or this season’s must-have accessories as seen on celebrities and influencers in Dubai? Farfetch connects customers in more than 190 countries and territories with luxury goods from more than 50 countries around the world.
When searching for unique, luxury items curated from the world’s top designers and exclusive boutiques, Farfetch is the ultimate destination for all things luxury.
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Financial Services
Our team continues to focus on delivering innovative payment and financial services solutions to everyone who uses the Coupang app — from customers buying products on Coupang.com, to marketplace vendors, and restaurants that leverage our delivery service.
We develop solutions with our latest tech innovations to serve the growing needs of Coupang’s customers globally. This includes new Fintech products, such as a digital wallet with a proprietary one-touch payment capability for easy, secure checkout.
On the lending front, we are rapidly scaling the WOW credit card, a co-branded card that offers industry-leading rewards. For sellers, we are building out multiple liquidity options to help them grow their business through our service capability.