At Coupang, we’re collaborating with more than 10,000 American brands to sell their goods abroad, helping grow their business and the U.S. economy. We recently announced that our Rocket Now food delivery service in Japan will help U.S. brands including Burger King, Shake Shack, Taco Bell, and Krispy Kreme continue to expand their business by making their menus and delivery available to more than one million Japanese customers—at the same price as in-store.

Driving the growth of U.S. brands abroad

Coupang’s Rocket Now promotion launched with nine popular American restaurant partners, including Burger King, Wendy’s First Kitchen, Taco Bell, Shake Shack, Krispy Kreme Doughnuts and Blue Bottle Coffee.

By featuring these iconic U.S. brands, Rocket Now is building a bridge between American food culture and Japanese consumers. The Rocket Now app is one of the fastest-growing delivery apps in Japan— it was ranked #1 in iOS and Android food delivery app downloads just eight months after launch. For the businesses we collaborate with, it provides them with instant visibility with Coupang customers.

A New Era of Food Delivery: No More High Costs

For years, food delivery in Japan has been seen as a luxury to most consumers, with service fees and delivery charges adding significant cost to an order. This has created a growth barrier for both customers and businesses.

However, Rocket Now is changing the game. Through our “Zero Delivery Max” promotion, customers pay zero delivery fees and zero service fees, allowing consumers to enjoy their favorite meals at the exact same price as they would pay in-store. This is great for consumers, and a new opportunity for businesses looking to expand their sales and connect with new customers outside of the U.S.

Powered by Coupang’s Tech and Logistics

Rocket Now leverages Coupang’s advanced logistics network and technological expertise to deliver customer food orders, ensuring orders are delivered at speed, reliably, and affordably—key factors for international brands that are looking to scale successfully in competitive markets.

For American companies aiming for international growth, Japan can be a challenging market to enter. Rocket Now lowers these barriers by:

• Eliminating delivery markups to ensure competitive pricing.
• Driving customer adoption with promotions like Zero Delivery Max.
• Providing a trusted delivery service backed by Coupang’s industry-leading technology.

With Rocket Now, U.S. businesses aren’t just entering the Japanese market; they’re gaining a new avenue to grow their customer base with Coupang, a global commerce leader.