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A 43-year old company continuing to drive growth like a startup

Life Extension is a privately owned vitamin and supplement company based in Fort Lauderdale, Florda. Launched in 1981, they’ve grown successfully over the years to offer more than 400 products across 40+ health categories. The company specializes in novel formulas for healthy aging support and offers top-of-the-line essentials like vitamins, minerals, probiotics and fish oil. […]

Celebrating a 10-year work anniversary by remembering the early days

Our fulfillment center in Riverside, California is the heart of our U.S. Cross Border Trade operation. Today the 240,000 sq. ft facility ships millions of products from thousands of U.S. vendors and brands to Korea and Taiwan, providing an important sales channel for U.S. partners to grow their business outside the U.S. Lance Kelly – […]

The 2024 Coupang Play Series: Uniting hearts through the joy of soccer

One of the amazing and unique benefits about Coupang Play is that the service offers entertainment both streaming online as well as opportunities to watch world-class sporting events live and in-person. The most recent in-person example was the 2024 Coupang Play series, which delivered unforgettable moments and showcased world-class to fans who packed the arena. […]

SAN Nutrition’s founder exudes the same passion today for his product that launched his global business nearly 30 years ago

In 1996, Matt Boldt quit his job as an Engineer to launch SAN Nutrition, a company based in Southern California, after recognizing an unmet market opportunity to introduce new supplements to enhance health and athletic performance. As the company has grown to sell products around the globe, Coupang is proud to serve as SAN Nutrition’s […]

Proactiveness and global scalability: Coupang’s success in trademark protection

As a global commerce company with operations in Asia, Europe, and North America, our teams face and solve complex issues for stakeholders in different geographies around the world. We’re proud to share that the World Trademark Review (WTR) recently awarded Coupang for excellence in managing intellectual property across multiple regions. According to Nina Ramesh, Director […]

Working Together to Maximize Gains

BPI Sports is a globally recognized brand whose products sell in more than 70 countries. Coupang is proud to work closely with BPI Sports to drive its growth in Korea, where Coupang currently accounts for more than 70% of BPI’s sales in Korea. BPI Sports, based in Coral Springs, FL, is a prime example of […]

Coupang Wins LinkedIn’s Best Employer Brand Award for the Third Year in a Row

Coupang was recently awarded LinkedIn’s Best Employer Brand of the Year. This marks Coupang a three-time winner of the award that has been honored with this esteemed recognition. Each year, LinkedIn recognizes companies who focus on building a strong employer brand to engage with their audience in a meaningful way. Coupang earned this accolade by […]

There’s more than one way to drive growth in Korea

Building its brand on Coupang has enabled new growth opportunities for EVLUTION Nutrition, both by bringing best-sellers from the U.S. to the Korean market as well as formulating new and unique products sold exclusively into Korea. EVLUTION Nutrition began selling on Coupang in 2018 and for years had experienced small but steady growth. The trajectory […]

Coupang and the U.S. State Department Announce New Partnership to Support Educational and Cultural Programs for Entrepreneurs

Coupang and the U.S. State Department announced a new partnership to advance our joint efforts to drive innovation and economic security in the Asia-Pacific region. The Coupang-State Department partnership will focus on expanding public diplomacy and skills training programs for entrepreneurs. In doing so, it will accelerate key economic and security goals outlined by Deputy […]