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Gwangbok rice, the origin of Coupang’s gomgom brand
With over 200,000 customer reviews and a five-star average rating, gomgom rice is one of Coupang’s most popular products. As the first product to use the gomgom brand label, this rice is produced by Gwangbok Agricultural Cooperative Corp. to be sold to the millions of customers on Coupang. But how did it all begin? In […]
Duvet designer partners with Coupang and saves her company from bankruptcy
Comet Comforters, a Coupang Private Label Brands (CPLB) product, are loved by Coupang customers for their simple yet timeless designs, high quality, and great prices. The entry-level comforters can be bought for around 20,600 won, or 16 dollars, and have earned thousands of five-star reviews online. The success of combining great quality and prices may […]
Small business owner kicks off Korea’s fresh juice craze on Coupang
Roughly six years ago, Su-jeong Baek learned that her father had bought a small plot of land without her family’s knowledge and planted Aronia berry seeds. It turned out to be a bountiful harvest, leaving them to wonder: “What do we do with all this?” Su-jeong, who had previously been a flight attendant and office […]
Mom’s secret side hustle: Coupang Flex
“I always wondered what I could do as a housewife,” said Jae-ryang Kim. “Isn’t there something I could do after the boys went to school?” With five boys to raise, one might think Jae-ryang has more than enough on her plate. But when she had some extra time after sending her children to school, she […]
Coupang partners with small cosmetics company to make products customers will truly love
In February last year, cosmetics shoppers saw an intriguing prompt in their Coupang app. “Choose the next product to launch,” it said above an image of three different types of cotton pads. Customers voted in droves, with a response rate 10 times that of regular promotional events. The winning “skin fit” pads, which conform perfectly […]
A thank-you letter from Coupang para-athlete Cheol-gyu Choi
In 2019, we established the Coupang Para-Athletes Team to support disabled athletes in achieving their dreams, providing salaries, insurance, and other employee benefits so that they can focus on their training without being burdened by financial concerns. As of January 2023, the team consists of 64 athletes from all over the country. These talented athletes […]
How telecommuting is transforming work life for Coupang employees of all abilities
Coupang is committed to creating a diverse and inclusive workplace for employees, regardless of their gender, race, educational background, or ability. For employees with disabilities, Coupang has the Inclusive Management team, a group dedicated to supporting these employees in finding the work that best suits their abilities and needs. These employees work in all different […]
“Life begins at 60”: Small local fish cake seller expands nationwide through Coupang
Hong-jong Lee is far from your average 66-year-old. In his late 50s, an age when most people are well into retirement planning, Hong-jong closed his fish cake distribution business in Seoul to try his hand at selling fish cakes in Busan, the home of the fish cake (in the U.S., this would be like a […]
Coupang partner Citrus Medal aspires to become the Sunkist of Korea
It’s said that to really understand someone, you must walk a mile in their shoes. Citrus Medal CEO Jae-hyun Yang takes this aphorism to heart—sometimes to the point of literally eschewing his farming boots for regular shoes to pull himself out of the farmer’s mindset and into that of his customers. “Wearing shoes like a […]