Healthy Origins, a Pennsylvania-based health and wellness company, is working with Coupang to expand its business into Indo-Pacific markets.

Healthy Origins, a family-owned health and wellness small business in Western Pennsylvania, has officially partnered with Coupang to reach new international customers for the first time across the Indo-Pacific region.  

Based in Morgan, Pennsylvania, the company’s 24 employees share a passion for creating products that make a difference in everyday lives.  Sales of the company’s portfolio of products through Coupang have increased more than 50% year-over-year since the companies first began collaborating in 2016.  

“Partnering with Coupang has been a significant step forward for our business,” said Matt Eby, CEO of Healthy Origins. “Coupang makes it easier to deliver a great shopping experience and grow our customer base. We’ve appreciated the collaboration and support throughout the process.”   

Healthy Origins is one of thousands of U.S. brands that are selling their products overseas through Coupang, which drives billions of dollars in American exports. Coupang was recently named to Fast Company’s Most Innovative Companies list for its industry-leading logistics and customer experience, and a LexisNexis Top 100 Global Innovator. 

“At Coupang, we’re proud to help thousands of American small and medium-sized businesses, agricultural producers, and larger brands sell their goods to customers around the world,” said Coupang vice president Bill Anaya. “We’ve built an innovative, AI-driven export engine that enables great American entrepreneurs — like those who created Healthy Origins — to expand their horizons, find new revenue abroad and keep growing their local teams.” 

After initially expanding into the South Korea market with help from Coupang, Healthy Origins is now also selling in Taiwan, which reminds Matt of what he likes best about working with Coupang: 

• “Access to a new customer base — Coupang has helped us reach shoppers we wouldn’t have been able to connect with otherwise.” 

• “Streamlined logistics and support — Their format, systems and wonderful employees make order fulfillment and customer service more efficient, which has been a huge plus.” 

• “Collaborative partnership — We’ve felt supported throughout our journey. The Coupang team has been responsive and proactive, making it feel like a true partnership rather than just being part of a service.” 

Ten years after founding Healthy Origins, the team began thinking about reaching out to customers abroad where their products were met with enthusiasm. After partnering with different distributors, Healthy Origins connected with Coupang.  

“Coupang has been a game-changer for us,” Matt said. “Its scale, efficiency and consumer reach in Korea are unmatched, and launching on Coupang allowed us to elevate our presence and connect with customers in a much more impactful and direct way.”  

To entrepreneurs and small business owners considering expanding their global customer base through Coupang, Matt says, “Don’t hesitate. Coupang is a great way to grow your business and reach a wider customer base. Communication and responsiveness go a long way, and Coupang provides helpful tools and support to make the transition smoother. If you approach it with care and commitment, it can be a very rewarding opportunity.”