BPI Sports is a globally recognized brand whose products sell in more than 70 countries. Coupang is proud to work closely with BPI Sports to drive its growth in Korea, where Coupang currently accounts for more than 70% of BPI’s sales in Korea.
BPI Sports, based in Coral Springs, FL, is a prime example of a small but mighty team that punches way above its weight class. Originally focused on the niche market of competitive body builders, the company has significantly expanded its product assortment and now serves a wide range of customers that reflects every level of the fitness journey.
Today BPI sells more than 50 different products on Coupang. One of their most popular items, Best BCAA, has seen sales increase more than 50% YTD, with similar growth across the rest of BPI’s assortment. In fact, sales of all BPI Sports’ products have increased more than 5X over the past three years. The sales trajectory changed in 2021 after Whit Reid, BPI Sports’ Executive Vice President, recognized the relationship with Coupang could be more productive through direct sales.
“We were doing moderate sales on Coupang through distributors in the early years, but after I heard from a friend who worked for another company that Coupang was his biggest account, I became curious. I dug in and realized that with Coupang’s massive reach, we had an unprecedented opportunity to grow.”
Whit and Coupang’s Brand Management team meet regularly to discuss business performance, assortment needs and marketing campaign results. Given BPI’s early roots in the competitive body building community, it only seems fitting that the most recent in-person meeting between Whit and Coupang took place at the 2023 Mr. Olympia professional bodybuilding competition and expo in Orlando, Florida.
“We discussed several options to drive further growth across our product line and spent considerable time identifying products we sell in other markets that had not yet been introduced on Coupang.”
As a result of the most recent meeting and collaboration, more than 20 new BPI Sports products will launch this quarter on Coupang.
“I think this is going to be a massive year for us. It’s great to partner with Coupang, who brings broad customer reach, dedicated teams to work with me and infrastructure in place so we can really build our brand versus just chase POs (purchase orders).”
