As a global retailer headquartered in the U.S. with operations in Asia, Europe and the Middle East, it’s fascinating to see what trends emerge in one geography before catching on in other markets. One breakaway product sold by an iconic global brand based in the U.S. has also become extremely popular in Korea through Coupang. We’re talking about the beloved Stanley Quencher H2.0 FlowState Tumbler.

As seen in the hands of social media influencers, athletes and celebrities from coast to coast, the classic tumbler with handle and straw was near the top of wishlists throughout 2023. In fact, searches for the Stanley 40 oz Quencher quadrupled over the past 12 months according to Google.

The hot demand for this product extends beyond the U.S. as Stanley is also seeing incredible success in Korea by selling through Coupang. Stanley first launched on Coupang in 2019 and since that time, sales have increased steadily year after year. Since the launch, additional colors and more Stanley products were added to Coupang’s assortment, giving Korean customers more choices while allowing Stanley to further grow its business in Asia. Over the past two years, the sales volume of Stanley products on Coupang has grown more than 3X. Today, Coupang is the largest sales channel for Stanley in Korea.

Coupang has also allowed Stanley to find growth in sizes and colors that may be different from the ones most in-demand in the U.S. For example, while the U.S. has seen high demand in Stanley’s 40 oz. tumblers, the 30 oz. size is most popular among Korean consumers on Coupang.