One of the amazing and unique benefits about Coupang Play is that the service offers entertainment both streaming online as well as opportunities to watch world-class sporting events live and in-person. The most recent in-person example was the 2024 Coupang Play series, which delivered unforgettable moments and showcased world-class to fans who packed the arena. Held from July 31 to August 3, the series featured two high-profile matches: Team K League vs. Tottenham Hotspur and Bayern Munich vs. Tottenham Hotspur. These games were not just about goals and victories; they were about celebrating the sport, reuniting with beloved players, and bringing new innovations to further enhance the fans’ viewing experience.

The standout moment of this year’s series was the much-anticipated clash between Tottenham Hotspur and Bayern Munich. Both teams are among the best in the world, and seeing them go head-to-head on opposite sides of the field was an incredible experience. The game itself was a nail-biter, with Bayern Munich eventually securing a 2-1 victory. 

The 2024 Coupang Play Series is more than just a sports event; it’s a celebration of culture and entertainment. This year’s series featured exhilarating halftime shows by K-pop sensations TWICE and NewJeans, whose performances electrified the stadium and added a festive atmosphere to the proceedings. Fans were treated to more than just world-class soccer— they enjoyed a full entertainment experience that blended music, sport, and fan engagement.

One of the most innovative features of this year’s event was the introduction of the “Coupang Body Cam,” which offered fans an unprecedented view of the game from the perspective of the players and referees. This new technology allowed viewers to feel as if they were part of the action, bringing them closer to the game than ever before.

The 2024 Coupang Play Series was a resounding success, setting a new standard bringing together the best in online and offline sports entertainment. With its blend of world-class soccer, cutting-edge technology, and top-tier entertainment, the series has firmly established itself as a must-watch event on the global sports calendar. Coupang Play’s commitment to innovation and excellence was evident in every aspect of this year’s series, from the high-profile matches to the groundbreaking use of technology and the star-studded performances.