Taipei, March 28th, 2023 — Coupang, one of the biggest e-commerce retailers in Asia, today announced its collaboration with Taipei Branch Office, Taiwan Fund for Children and Families (TFCF) to donate diapers, toys, banana milk, and more in celebration of the upcoming Children’s Day. This marks the largest donation the charity has received this year and the first from a global e-commerce retailer. The donation, which will benefit hundreds of families in Taipei, signifies Coupang’s commitment to investing in Taiwan.
TFCF Director Xiaowen Xie says, “We are very grateful for Coupang’s generosity in making the largest and highest-quality donation we’ve received in 2023 and from a global e-commerce retailer. With the economic pressures from rising commodity prices, Coupang’s donation of diapers and other necessities are helping families alleviate their financial burdens, while the donated toys, crayons, and other kids’ items are adding color to brighten the lives of their children.”
Coupang first launched its services in Taipei in 2021 and expanded nationwide last year with Rocket Overseas and Rocket Delivery trial run. Rocket Overseas offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond for orders of TWD 690 or more, without the large markups typically charged by importers. Meanwhile, the trial run of Rocket Delivery offers customers free next-day delivery on orders of TWD 490 or more. 
Vincent Chao, Councilor of Da’An and Wenshan District, Taipei City, says, “Taipei Branch Office of TFCF is located in Da’An District and committed to children’s care and education for long time. I am pleased to see multinational corporations to actively assist TFCF Taipei through the donation of diapers, banana milk, toys and other resources in correspondent with the upcoming Children’s Day. I believe the families would be touched by the thoughtfulness.”
Children and families are an important component of Coupang’s core mission to transform the lives of its customers, small business owners, and employees, as well as their communities. In 2023, for example, Coupang launched education and charity programs for child earthquake victims in Turkey, in addition to this most recent donation to Taipei Branch Office of TFCF. Meanwhile, in Korea, Coupang is trusted by millions of parents and other customers for its unparalleled combination of service, price, and selection, which is one of the reasons why it was voted as the No. 1 “Most Used Shopping App by Koreans” (Wiseapp) and No. 1 in “Member Satisfaction” (Opensurvey), as well as the No. 1 shopping site preferred by pregnant and nursing mothers in a survey by Baby News, a Korean news source dedicated to childcare and parenting issues. 
Li-Chih Cheng, Public Relations Lead at Coupang Taiwan says, “Coupang strives to bring customers here the same wow experiences enjoyed by millions of Korean, who rely on us to fulfill their shopping needs on everything from baby/mom products to electronic appliances and furniture. We are very grateful to the Taipei Branch Office of TFCF and Councilor Chao for the incredible work that they do and for this opportunity to help build a better future for the children of Taiwan. We will continue working closely with government agencies and local organizations and businesses to build upon our efforts and create an even bigger impact on our customers and communities in Taiwan.”
Items donated by Coupang include not only well-known brands of baby diapers, but also the highly popular BINGGRAE banana milk, which breaks the sales record of milk beverages in Korea (more than 6 billion bottles sold over four decades), with famous Korean idol group BTS as its brand ambassador. Coupang also donated utensil sets and block lunch boxes from popular Korean block toy brand OXFORD, and 36-color twistable crayons.
7-year-old Mei and 12-year-old Ming (pseudonym) mentioned that they are ardent fans of BTS and BLACKPINK of Korean pop culture. They are thrilled to have the opportunities to enjoy BINGGRAE banana milk as their idols do, exclaiming “this is the most delicious milk ever tasted!”