Categories > Small Businesses

Meet Coupang: The U.S. Tech Company Driving American Exports

Coupang is a Fortune 150 American technology company that serves as a powerful U.S. sales and export engine. We leverage cutting-edge technology to connect American businesses—from small and medium businesses (SMEs) to farmers to major consumer brands—with millions of new customers across the Indo-Pacific and beyond, resulting in billions of dollars in sales each year.

We’re not just helping American businesses unlock the power of international sales; we’re also helping strengthen the U.S. economy, supporting domestic jobs, and showcasing American innovation on a global stage.

Carlson Labs, a women-led small business in Illinois, grew its sales by 48% in a single quarter by selling its wellness products to customers in Korea through Coupang. 

Unlocking Billions in U.S. Sales
Coupang is actively boosting the American balance of trade by enabling billions of dollars in sales for U.S. businesses. We do this by:

  • Expanding Global Market Access: We are an indispensable channel for more than 10,000 U.S. enterprises from well-known brands like Gatorade, Dole, and HP to farmers and growing (SMEs) like DemKota Beef and Carlson Labs. These companies are gaining entry into complex, dynamic markets like Taiwan, Japan, and South Korea, the world’s 4th largest online retail economy.
Read more about the brands reaching new global markets with Coupang here
  • Strengthening U.S. Agricultural Leadership: We are the top seller of a range of U.S. agricultural products—like avocados, grapefruits and lemons—in the Korean market, providing essential support to American farmers.
  • Removing Barriers: We handle the regulatory “heavy lifting,” including complex foreign labeling, customs, and logistics, allowing U.S. entrepreneurs to reach new global customers with ease.
California’s POM Wonderful Pomegranate Seeds are Welcomed into Korea with Coupang
We have been able to reach and introduce Korean consumers to pomegranate arils which were not accessible prior to our relationship with Coupang.” -Derrick Miller, President of POM Wonderful.

Global Competitiveness Through American Tech
Our ability to help American businesses grow in the global marketplace is rooted in our identity as an American technology leader. Coupang uses sophisticated AI, robotics, and automation to power same-day, next morning, or next-day fulfillment, setting new global standards for online retail logistics.

Our tech leadership has been recognized by discerning voices and organizations, including Fast Company’s Most Innovative Companies and the LexisNexis Top 100 Global Innovator list (2025).

Beyond physical goods, our services like Coupang Play stream American content—including titles from HBO, HBO Max, Paramount, Warner Brothers Discovery and other Hollywood productions — as well as U.S. sports like NFL, NBA and MLS—expanding the reach of U.S. creative industries and cultural influence abroad. And our Rocket Now and Coupang Eats food delivery services brings American favorites like McDonalds, Taco Bell, Blue Bottle Coffee and more to customers in Japan and Korea respectively.

Coupang is defining the future of international commerce by simplifying the path from a U.S. warehouse, production studio, or menu to an international customer’s doorstep, television or mobile device, and dining table in ways that help solidify America’s position as a global economic leader.

Related Stories