Our latest investment will improve the lives of more South Koreans while fueling additional growth for small businesses in Korea and the U.S.

Rocket Delivery is Coupang’s ultra-fast and efficient service that delivers more than 99 percent of customer orders of fresh groceries and general merchandise within 24 hours – and the vast majority within mere hours. Customers place orders by midnight and everything arrives by 7am the next morning (no wonder it’s called “Rocket Delivery”). Our latest investment will bring this exceptional service to even more customers throughout Korea.

Last week, we announced plans to extend Rocket Delivery to more consumers within South Korea – including those in the most remote parts of the Korean peninsula – by 2027. Our KRW 3 trillion investment (equivalent to $2.2B USD) will create new fulfillment centers with cutting-edge automation and enable enhanced delivery networks. This significant investment will directly benefit Korean consumers along with small and medium businesses (SMEs) in Korea and the U.S.

Better for Customers

This investment will fund at least eight new fulfillment centers (FCs), strategically located throughout the country to serve high-demand areas as well as island and mountainous regions that have been underserved for years. For example, in the past residents of Dokye-eup, Samcheok, Gangwon-do, an abandoned mining village, had to drive more than 30 minutes to shop for groceries. But after Coupang launched Rocket Delivery last year, residents place thousands of orders each month and now enjoy fast delivery of fresh foods and access to millions of additional products.

Better for SMEs

This investment will enable SMEs, which make up more than 75 percent of our sellers, to serve more customers as Coupang’s reach continues to grow. The same is true for more than 10,000 U.S. brands, sellers, and SMEs who are tapping into new revenue streams and growing their businesses by selling in Korea and Taiwan through Coupang. This is our flywheel in motion: As we invest in improving the customer experience, including new logistics infrastructure to reach more people, we attract more customers who purchase more goods from more sellers.

Broad selection + low prices + ultra-fast shipping is a winning formula. It’s why Coupang has been one of the largest retailers in Asia with We’re excited to bring this winning formula to even more consumers throughout Korea and provide more growth opportunities to the thousands of SMEs selling through Coupang.