
For many people, home is the extension of the self, and you can tell a lot about a person based on how they’ve decorated their abode. For Jae-ha Kim, a graphic designer who works at home, a well-designed interior space is absolutely critical.
Jae-ha majored in Surface Design at Sungkyunkwan University School of Art, where he studied patterns, textures, and spaces in-depth. After graduating, he has worked continually as a graphic designer, working on projects such as the design for the album “Self-Portrait” by K-pop idol Suho and the poster for Hye Won Kim’s music exhibition “Transpose Function.”
Jae-ha’s designs
For the first four years of his career, he lived at the same apartment that he had lived in as a student. While cozy, his space wasn’t optimized for his work. So, when he decided to move, he wanted to properly decorate his new home, envisioning everything from the arrangement of his furniture to each adornment.
Jae-ha’s first apartment (Photo Credit = Jae-ha Kim)
“For most people, home is the place to rest, but for me, it’s my place of work,” said Jae-ha. After a long search for apartments, he found one that seemed perfect. “From the moment I saw the apartment, I thought it would be nice to put a computer here (by the window), the bookshelf here (against the living room wall), and so on.”
He finally had the perfect space, but filling it was a challenge due to budget issues. Because he was a designer, proper interior aesthetics were critical. Thanks to the vast selection and affordable prices on Coupang, Jae-ha found himself turning constantly to the app to pick out household items to build his home.

Minimalist kettle from Coupang
For Jae-ha, WOW membership was a lifesaver during the move-in and decorating process. With Rocket Delivery, he could trust that all his orders would arrive exactly on moving day, and with home appliances like refrigerators, he could have them installed for free with Rocket Installation.
Kitchenware and utensils delivered free of charge with WOW membership
With Coupang’s convenience and reliability, Jae-ha often uses Coupang for even his work. As his freelance work sometimes comes in with urgent deadlines, he relies frequently on Coupang’s next-day and even same-day deliveries to buy supplies and equipment.
Jae-ha loves his new home office, and he plans to continue building his living space to fully reflect his vision. We will also continue working to create new moments of wow for customers like Jae-ha.