Matt Eby and his brother, Bret, are second-generation owners of Healthy Origins, a Pennsylvania-based business located just outside of Pittsburgh. Matt says, “Partnering with Coupang allowed us to expand our reach into new markets and connect with customers we might not have reached otherwise.”

Healthy Origins is a family-owned business where two sons are carrying on their father’s proud legacy of promoting holistic well-being. “Partnering with Coupang has been a significant step forward for our business,” said Matt Eby, CEO of Healthy Origins. “Coupang makes it easier to deliver a great shopping experience, and we’ve appreciated the collaboration and support throughout the process.”

The heart of their operations is in Morgan, Pennsylvania – just outside Pittsburgh – where 24 employees share a passion for creating products that make a difference in everyday lives. “We wouldn’t be where we are without them,” Matt said, describing Healthy Origins team members as intertwined with the company’s success. 

Ten years after founding Healthy Origins, the team began thinking about reaching out to customers abroad where their products were met with enthusiasm. After partnering with different distributors, Healthy Origins connected with Coupang. “Coupang has been a game-changer for us,” Matt said. “Its scale, efficiency, and consumer reach in Korea are unmatched, and launching on Coupang allowed us to elevate our presence and connect with customers in a much more impactful and direct way.” Sales of their portfolio of products on Coupang have increased more than 50% year over year.

Healthy Origins is now also selling in Taiwan through Coupang, which reminds Matt of what he likes best about working with Coupang:

• “Access to a new customer base – Coupang has helped us reach shoppers we wouldn’t have been able to connect with otherwise.”
• “Streamlined logistics and support – Their format, systems and wonderful employees make order fulfillment and customer service more efficient, which has been a huge plus.”
• “Collaborative partnership – We’ve felt supported throughout our journey. The Coupang team has been responsive and proactive, making it feel like a true partnership rather than just being part of a service.”

So what if you are an entrepreneur, seller or business owner thinking about selling on Coupang? “Don’t hesitate,” Matt says. “Coupang is a great way to grow your business and reach a wider customer base. Communication and responsiveness go a long way, and Coupang provides helpful tools and support to make the transition smoother. If you approach it with care and commitment, it can be a very rewarding opportunity.”