Dymatize has spent decades refining its mission to deliver effective and innovative nutrition solutions to athletes and fitness lovers across the globe. A U.S.-based sports nutrition brand in a competitive market, Dymatize continues to accelerate its international momentum.

Since its inception in the 1990s, the company has invested in distinctive formulas, rigorous safety testing, and memorable flavor innovation. Today, its success includes South Korea where its sales with Coupang have surged nearly 240% year over year.

“It has been a tremendous experience that we have been so happy to be a part of,” said Todd Satalowich, Key Account Manager at Dymatize, which is based in Emeryville, California. “It’s been amazing not only to see our own growth, but theirs as well. Coupang is and has been a shining example of true partnership and professionalism.”

Innovation Drives Evolution

More than 25 years after its founding, Dymatize continues to evolve with innovative flavor partnerships – including Fruity PEBBLESTM and Cocoa PEBBLESTM – and a growing roster of elite athlete ambassadors, including All-Pro running back Christian McCaffrey and tennis pro Tommy Paul. These collaborations, along with a deep commitment to quality, have helped Dymatize become a trusted brand worldwide.

“We were founded on principles that still hold true today – quality, performance, recovery,” said Satalowich. “Dymatize leans in on science as the core of our products, our deep expertise in the supplement category and our understanding of our consumers and what they need and want. This allows the consumer to have confidence in Dymatize and how it will benefit them.”

Behind that trust is a strict standard. Products are manufactured in GMP-certified facilities and tested for more than 285 banned substances through Informed Choice certification.

“With science as the backbone for every product, Dymatize works with researchers and scientists to ensure products support resistance-training and fitness goals without compromising safety,” Satalowich said. “Dymatize elevates those committed to a lifetime of personal bests through sports nutrition products made with quality ingredients and formulas.”

The BellRing Brands Advantage

Dymatize is part of BellRing Brands, Inc., which includes major names like Premier Protein by Premier Nutrition, the #1 ready-to-drink protein brand in the U.S.

BellRing’s mission – Changing Lives with Good Energy – aligns with Dymatize’s performance-driven approach. BellRing operates in more than 90 countries, serving consumers through club stores, mass retail, specialty shops, eCommerce, and more. With innovative flavor profiles and science-first product development, BellRing Brands brings credibility and scale to every market it enters.

What’s Driving Dymatize’s Growth in South Korea?

At the heart of Dymatize’s success with Coupang are its most popular products:

• ISO 100 Protein – A fast-digesting, whey protein isolate known for its high protein content and next-level flavors.
• Elite 100% Whey – A versatile everyday protein powder that supports muscle building and recovery with a fitness and bodybuilding regimen.
• Super Mass Gainer – A supplement formulated for super mass gains with a fitness or bodybuilding regimen for athletes.

The combination of product quality, great taste, and consumer trust has proven to be a powerful formula in the Korean market.

The products resonate with Korean consumers looking for trusted, and results-driven supplements. The combination of strong brand equity, scientific validation, and craveable flavors makes Dymatize a natural fit in Korea’s fast-growing health and wellness category.

Partnering with Coupang

Satalowich first encountered Coupang over a decade ago at a trade show while working with another company, helping grow it into a strong partnership, he recalls. When he joined Premier Nutrition and Dymatize, furthering the Coupang relationship felt like a natural next step. “I was very excited to work with them again and build upon past successes,” he said. “It would be easy to say the growth and revenue are the best part of working with Coupang, but quite honestly it is more about how they work with you. Excellent communication, ease of execution, and graciousness in our partnership. They are the customer you just enjoy working with.”

Together with Coupang, Dymatize is bringing that mission to life in Korea – helping consumers train harder and recover smarter, one scoop at a time.