Since its inception in 2014, Zenwise has charted a path defined by a profound philosophy: the key to good health lies in gut health. U.S.-based Zenwise has grown into a leading name in digestive wellness, and its expansion into international markets has been equally intentional, marked by a successful partnership with Coupang.
The Orlando, Florida company has been on a mission to support holistic well-being by nurturing the gut microbiome, a vast ecosystem of trillions of microorganisms that reside in the digestive tract and influence everything from immunity to mood.
“Given that 70-80% of our immunity, and almost 90% serotonin – the ‘feel good’ hormone – is based in the gut, establishing a brand with its primary focus on gut health was long overdue,” said Ron Antriasian, Vice President of Sales at Zenwise.
Driven by a philosophy known as Consciously Wise Nourishment, Zenwise blends ancient Eastern wisdom with modern scientific rigor. “The Western approach to health has historically been reactive treatment – the body is ignored until symptoms of sickness occur,” said Antriasian. “However, the Eastern approach has historically been one of prevention – proactively creating a healthy body in order to reduce the risk of sickness in the first place.”
Each supplement – whether it’s a probiotic, digestive enzyme, or plant-powered nutrient – is designed not just to manage symptoms, but to proactively optimize the body’s core systems. With a focus on prevention, not just intervention, Zenwise reflects the broader shift toward integrative, proactive health care.
Enter Coupang: A Gateway to Korea’s Health-Conscious Consumers
Zenwise began selling on Coupang nearly five years ago, recognizing the channel’s exceptional ability to connect premium wellness brands with Korean consumers. Coupang quickly became the primary engine for Zenwise’s business in Korea —accounting for over 90% of its Korean sales, a figure projected to rise to 96% in 2025.
Coupang provides Zenwise with a unique blend of high-volume reach, consumer trust, and logistical efficiency. According to Zenwise, the decision to partner with Coupang was both strategic and essential:
“Our relationship with Coupang has been invaluable as it has given Zenwise products direct access to Korean consumers who, like Americans, are becoming more proactive in their approach to health and more discerning regarding the products they trust,” Antriasian said. “Any US business owner thinking about selling in Korea would be remiss not to include Coupang as the central part of that distribution strategy.”
Built on Science, Made in the USA
Offering premium supplements grounded in both Eastern philosophy and modern science, Zenwise manufactures all products in certified cGMP facilities in the United States. With a strong commitment to ingredient purity and clinical validation, the brand has built consumer trust across both American and Korean markets. Most products are made with non-GMO ingredients, and many carry AVA Vegan or Vegetarian certifications.
From formulation to final packaging, Zenwise emphasizes uncompromising quality, an approach that aligns with Coupang’s high standards for marketplace vendors. The company also champions consumer education, regularly sharing clinical studies and wellness insights through accessible channels – ensuring Coupang customers are empowered with knowledge as well as high-performance products.
Digestive Health Products Backed by Quality and Research
Zenwise’s rigorous focus on ingredient transparency, clinical validation, and digestive efficacy has resonated strongly with Coupang customers who are increasingly seeking supplements that both work and align with their values.
Among the top-selling Zenwise products on Coupang are:
- Advanced Strength Joint Support – The brand’s international best-seller, known for its comprehensive formula and consistent performance.
- Liposomal Vitamin C – A high-absorption immune support supplement popular among Coupang shoppers.
- Zen•GLP-1™ – The newest innovation designed to naturally boost GLP-1 production, curb cravings, and support metabolic health. Powered by the clinically studied NO CRAVE™ blend and BS50® spore-forming probiotics, this product marks Zenwise’s bold entry into the weight management space.
- Digestive Enzymes – A signature blend of probiotics, prebiotics, enzymes, and herbal extracts that supports gut microbiome balance and digestive comfort.
“Zenwise Digestive Enzymes provide the gut with the probiotics, prebiotic, herbal extracts, and enzymes it needs in order to achieve the perfect balance of healthy gut microorganisms,” Antriasian said. “A healthy and balanced gut microbiome is the baseline for overall wellness and a supercharged immune system.”
Coupang: A Partner in Predictability and Performance
Zenwise credits its growth on Coupang to more than just visibility. The operational excellence and collaborative spirit of Coupang’s team have made a measurable difference, according to Antriasian, who describes it succinctly:
- Forecasting Accuracy
“Coupang provides very accurate forecasting which allows us to efficiently manage production quantities. Given nutritional supplements have two- to three-year shelf lives, this is critical to ensuring optimized inventory levels.” - Consistent Procurement Patterns
“Coupang is very consistent in its purchasing, which makes it a reliable partner with very few significant swings that could disrupt production or forecast planning.” - Responsive Communication
“The Coupang team is very responsive and communicative, which allows for any questions to be answered quickly and any issues to be resolved immediately.”
These strengths have allowed Zenwise to stay laser-focused on its core mission – bringing gut-focused, science-backed wellness to the world – while trusting Coupang to drive growth in one of the most dynamic and discerning markets in Asia.
