Coupang announced a strategic partnership with the Italian Trade Agency, bringing a curated selection of premium Italian products directly to Korean customers through the newly launched Coupang Italian Market.

This partnership introduces over 50 distinguished Italian brands to Coupang, many of which are entering Korea for the first time. Korean consumers can now explore a wide range of authentic, made-in-Italy products, from premium olive oils and gourmet foods to high-quality coffee, health supplements, and beauty essentials. Each selection is carefully curated by both Coupang and the Italian Trade Agency teams in the past few months, reflects Italy’s renowned heritage, quality, and style.

Offering a dedicated shopping experience to Korean consumers

All featured products are exclusively available on the Italian Market shopping page on Coupang, a dedicated space designed to celebrate Italy’s rich cultural heritage and excellence in product quality. This exclusive shopping page offers Korean consumers a seamless way to discover and enjoy Italian new favorites, right from home, all with the speed and convenience of Coupang’s trusted delivery partner, ACI Express.

Connecting Cultures Through Commerce

Guided by Coupang’s mission of wowing millions of our customers, the company continues to expand access to global product offerings for Korean consumers. Furthermore, this initiative goes beyond expanding product offerings, it’s about building meaningful connections. By bridging Italian brands with Korean consumers, Coupang and the Italian Trade Agency are supporting small and medium-sized enterprises, enriching the shopping experience with globally sourced, high-quality products, and fostering cross-border trade between Italy and Korea.