In 2022, Coupang launched its services in Taiwan by introducing Rocket Delivery and Rocket Overseas to the country. A core part of how we create “wow” moments for customers is by offering incredibly fast and convenient delivery and low prices on a broad assortment of products. It’s why we’ve continued to invest in our logistics infrastructure, which includes building highly efficient fulfillment centers (FC), first in Korea and more recently in Taiwan. On November 2, 2023 Coupang celebrated the opening of its second fulfillment center in Taiwan, and unveiled plans to open a third center in the first half of .
Coupang’s second FC in Taiwan is strategically located in Taoyuan City in the northwestern region. This advanced logistics hub employs cutting-edge automation technologies, including artificial intelligence (AI) and machine learning, to seamlessly forecast and analyze customer demand.
During the opening ceremony of the Taoyuan FC, Bom Kim, Chairman of Coupang Inc., emphasized the importance of increasing cross-border trade and connectivity among Asian neighbors as a means to improving the lives of customers while driving economic growth for a global community of small business partners.
Taiwan’s Minister of Economic Affairs Mei-hua Wang, who graced the event, remarked that Coupang’s investment in Taiwan signals a positive perception of the country’s market and consumer power. She also affirmed Taiwan’s commitment to further strengthening economic and trade collaborations with the United States and South Korea.
Taiwan’s Minister of Economic Affairs Mei-hua Wang, who graced the event, remarked that Coupang’s investment in Taiwan signals a positive perception of the country’s market and consumer power. She also affirmed Taiwan’s commitment to further strengthening economic and trade collaborations with the United States and South Korea.
“With the rise of emerging consumer models such as e-commerce and digital payment, I am very pleased to see Coupang holding physical events in Taiwan, creating new milestones in the industry” affirmed Huai-Jen Lee, Taiwan’s Deputy Minister of the Ministry of Digital Affairs. “Through mutual cooperation and engagement with Coupang, the MODA will continue to provide support and services related to digital affairs to realize digital transformation.”
Investing to expand our logistics infrastructure benefits for both consumers and small and medium businesses (SMEs) in Korea and the U.S. For example, new FCs enable SMEs, which make up more than 75 percent of our sellers, to serve more customers as Coupang’s reach continues to grow. The same is true for more than 10,000 U.S. brands, sellers, and SMEs who are tapping into new revenue streams and growing their businesses by selling in Korea and Taiwan through Coupang.
Our commitment to innovation remains unwavering as we collaborate with customers, employees, and SMEs. More information about Coupang Taiwan is available through the provided below.
