With record-breaking revenue in 2024 and a relentless focus on innovation, Coupang continues to drive American commerce abroad and empower U.S. companies to tap into global markets.
Seattle-based Coupang Inc. generated $30 billion in revenue last year, driven in part by the sale and export of U.S. products and produce, making it No. 2 in retail based on change in revenue, according to Fortune.
The Fortune 500® ranks the largest U.S. companies by total revenue each year, and in 2025, Coupang rises to No. 142, further cementing its status as one of the fastest-growing companies in retail and a leader in international commerce and global logistics.
Empowering U.S. Sellers Overseas
Coupang’s unique, partner-centric approach enables American businesses of all sizes to reach international customers through multiple flexible models – wholesale, fulfillment by Coupang, and marketplace solutions.
The company’s turnkey offerings include:
- Integrated marketing support
- Translation services
- Logistics and customs clearance
- Last-mile delivery
- Customer service and returns
These features are designed to minimize barriers and maximize international growth for U.S. businesses.
Partner Success Story: EFX Sports
“Partnering with Coupang has been a game changer for us,” said Brian Andrews, Founder and President of EFX Sports, based in Billings, Montana. The international sports nutrition brand, which employs 150 people, expanded into South Korea through Coupang in 2022 and plans to broaden its offerings in 2025.
“They’ve opened a whole new market in South Korea, giving us access to a vast customer base and significantly boosting our brand visibility and sales,” Andrews shared. “Their partnership has been key to our growth in the region.”
Technology That Transforms Global Commerce
Coupang’s support for U.S. exports is underpinned by cutting-edge technology, including:
- AI-powered logistics and fulfillment centers
- Custom robotics
- Advanced search, advertising, payments, and fulfillment systems
Coupang’s machine learning engineers and data scientists have developed leading language translation models to assist with ensuring a seamless experience for both U.S. sellers and international consumers.
In 2024 alone, Coupang exported $4 billion in American products to South Korea, Taiwan, and 190 other countries and territories.
Recognized for Innovation
This year, Coupang was also honored as one of Fast Company’s Most Innovative Companies for 2025 and named a Top 100 Global Innovator by LexisNexis, where it ranked among the top 12 information technology companies globally.
Coupang’s diverse offerings – including Coupang Eats, Coupang Play, and Farfetch – deliver services spanning retail, restaurant delivery, video streaming, and fintech. With exclusive access to live events like MLB games and global concerts, Coupang is expanding its influence in entertainment and culture as well.
Additionally, the company recently introduced free shipping from the U.S. to Taiwan, making it easier than ever for Taiwanese consumers to purchase American goods.
Looking Ahead
As Coupang continues to redefine global commerce, its Fortune 500® recognition reflects not only its growth but also its unwavering commitment to empowering U.S. businesses to thrive on the world stage.
