Advancing Proactive Health in One of Asia’s Most Wellness-Conscious Markets

ROKIT America began by asking, “What if people didn’t have to wait until something went wrong? What if there was a way to manage aging more proactively?”

“That idea really stayed with us,” said Mingoo Lee, president of ROKIT America. “We started to think about how people could age healthily, not just treat aging, but actively prevent its negative effects in advance.

“That’s what led to ROKIT America, where we focus on science-based anti-aging supplements,” Lee noted. “That connection to biotechnology and real clinical research continues to guide everything we do.”

The Los Angeles, California, company is dedicated to helping people stay stronger, longer. ROKIT America, with a Research and Development team based in the U.S., also manufactures in the U.S while shipping globally, bringing a portfolio of science-backed wellness supplements to South Korea, one of Asia’s most health-conscious markets.

Pioneering a Proactive Approach to Aging

ROKIT America was founded on the belief that healthy aging should be proactive, not reactive. Drawing from deep research and formulation expertise, the company launched a line of science-backed supplements to support cellular health, detoxification, metabolism, and overall longevity.

Today, its product portfolio includes:

• NMN (Nicotinamide Mononucleotide) – for cellular energy support
• Fisetin – to aid in the clearance of aging “zombie” cells
• Quercetin – for antioxidant and immune support
• Resveratrol – for cardiovascular and anti-aging benefits
• NR (Nicotinamide Riboside) – for NAD+ production and mitochondrial health
• S-Acetyl Glutathione – for antioxidant defense and cellular detoxification

ROKIT’s commitment to quality and safety – including transparent sourcing, rigorous testing, and compliance with Korean regulatory standards – has earned trust from consumers in a highly competitive space.

Looking ahead, ROKIT America is preparing to launch three new products under its Biohacker series in the second half of the year, continuing its mission to deliver advanced, science-based wellness solutions.

Scaling the Future of Wellness Commerce

Since launching its first product in 2019, ROKIT America has achieved significant annual growth. “Coupang is a particularly strong channel, and since partnering, the synergy is clear,” said Lee. “ROKIT America product sales on Coupang are already up 328% year-over-year for 2025 year to date.”

As Korean customers continue to seek out high-quality, health-optimized solutions, ROKIT America was the right fit with its strong understanding of the Korean market. “There were so many effective ingredients and products from the U.S that we were eager to introduce to Korean consumers,” said Lucia Kim, Product Planning Specialist at ROKIT America. “And since Coupang is a leader in Korea, joining it felt like a natural and essential step for us.”

Its most popular products on Coupang are NMN and Fisetin, supplements which are described as a “cellular detox.”

“Fisetin helps flush out those aging cells which are called ‘Zombie cells,’ while NMN supports the regeneration of new, healthy cells – kind of like cleaning out the old to make room for the new,” said Gabriel Macon, R&D Specialist at ROKIT America. “That’s why many of our customers take them together for better results.”

Coupang: The Launchpad for Market Breakthrough

From the beginning, ROKIT America understood the importance of localization, from packaging and messaging to customer support. ROKIT America turned to Coupang to break into the Korean market, knowing Coupang’s tools and services matched Korean customer expectations on speed, safety, and convenience.

ROKIT America has since expanded from a single product to five localized SKUs on Coupang.

“One piece of advice I’d give to U.S. brands looking to enter the Korean market is to consider Coupang,” said Lee, president of ROKIT America. “Localization is everything, and Coupang allows you to meet local expectations from day one. Korean consumers are highly sensitive to trends and have very high standards for fast delivery and safety. With Coupang, you’re not only able to deliver quickly but also appear as a credible, local-facing brand in the eyes of the customer.”