ROKIT America brings the future of longevity to Korea through Coupang

Advancing proactive health in one of Asia’s most wellness-conscious markets

Proactive aging in a wellness-conscious market

ROKIT America, a Los Angeles-based wellness company, was founded on a simple but powerful conviction: healthy aging should be proactive, not reactive. As one of the earliest companies to recognize the potential of NMN (Nicotinamide Mononucleotide) as a cornerstone of longevity science, ROKIT America has spent years translating cutting-edge cellular research into supplements that consumers can trust.

“We began asking, ‘What if people didn’t have to wait until something went wrong?'” said Mingoo Lee, president of ROKIT America. “That question led us to NMN and to a commitment to research that has never wavered.”

A pioneer in the NMN market

The global NMN market experienced remarkable growth in 2025, driven by surging consumer interest in longevity, cellular health and science-backed supplementation. ROKIT America has been at the forefront of this shift.

The company began researching NMN as early as 2018, well before the ingredient entered mainstream wellness culture. That head start translated into a depth of formulation expertise that sets ROKIT America apart. Its flagship product, ROKIT NMN, boasts an industry-leading 99.9% purity, achieved through rigorous manufacturing standards and verified through independent testing.

Crucially, ROKIT America didn’t stop at purity. The company subjected its NMN ingredient to comprehensive toxicity testing, establishing a safety profile that goes beyond what most supplement brands offer. The result is a product that has earned recognition not just for its quality, but for the scientific integrity behind it.

“We didn’t enter the NMN space to follow a trend,” said Lee. “We entered it because the science pointed us there and we built our product around evidence, not marketing.”

Coupang: The gateway to the Korean market

When ROKIT America looked to bring its science-backed portfolio to South Korea, one of Asia’s most health-conscious and discerning markets, Coupang emerged as the natural partner.

Korean consumers hold exceptionally high standards for product safety, delivery speed, and brand credibility. Coupang’s infrastructure, built around AI-driven logistics and seamless localization support, allowed ROKIT America to meet those expectations from day one.

“Localization is everything,” said Lee. “With Coupang, you don’t just get distribution, you get the ability to appear as a credible, local-facing brand in the eyes of Korean customers.”

The results have been striking. ROKIT America’s product sales on Coupang surged more than 300% year-over-year in 2025, reflecting both the growing Korean appetite for premium longevity supplements and the power of Coupang’s platform to connect the right products with the right consumers.

Coupang, which is based in Seattle and serves millions of customers in Korea, Taiwan, Japan and other markets, helps American businesses open direct sales channels into Asia, allowing them to grow their revenue by reaching new customers. Coupang helped drive the sale of more than $5 billion in U.S. goods and services in overseas markets in 2025, and uses innovative technology and logistics support to deliver an exceptional shopping experience for its customers.

“The future of retail is borderless, and Coupang is leading the way for American brands,” said Coupang VP Bill Anaya. “Our AI-driven engine enables innovators like the ROKIT America team to broaden their horizons and capture global demand, proving that with the right technology, any business can thrive on a world stage.”

Building the future of longevity together

ROKIT America’s ambitions extend well beyond NMN. The company is actively developing a broader longevity-focused product lineup, encompassing cellular health, metabolic support, detoxification, and healthy aging , all grounded in the same research-first philosophy that defined its NMN journey.

“NMN opened the door, but our vision is much larger,” said Lucia Kim, Product Planning specialist at ROKIT America. “There are so many effective, research-backed ingredients from the U.S. that Korean consumers deserve access to. We’re building a full ecosystem of longevity solutions.”

For brands looking to enter the Korean market, ROKIT America’s experience offers a clear blueprint: lead with science, commit to quality, and partner with a platform that understands local consumers.

With Coupang as its launchpad and a deep pipeline of longevity innovations in development, ROKIT America is positioned not just to participate in the future of wellness commerce , but to help define it.