California-based Dymatize powers growth in Asia through partnership with Coupang
The success story of Dymatize, a U.S.-based sports nutrition brand, now includes South Korea, where its sales through Coupang surged nearly 240% in their first year in the market
Innovation drives evolution
More than 25 years after its founding, Dymatize continues to evolve with innovative nutrition products and a growing roster of elite athlete ambassadors, including All-Pro running back Christian McCaffrey and tennis pro Tommy Paul. These collaborations, along with a deep commitment to quality, have helped Dymatize become a trusted brand worldwide.
“We were founded on principles that still hold true today – quality, performance, recovery,” said Todd Satalowich, key account manager at Dymatize, which is based in Emeryville, California. “This allows the consumer to have confidence in Dymatize and how it will benefit them.”
Partnering with Coupang to enter the South Korea market
Satalowich first encountered Coupang over a decade ago at a trade show while working for a different company, he recalls. When he joined Dymatize, creating a new Coupang relationship felt like a natural next step.
“I was very excited to work with them again and build upon past successes,” he said. “It would be easy to say the growth and revenue are the best part of working with Coupang, but quite honestly it is more about how they work with you. Excellent communication, ease of execution, and graciousness in our partnership. They are the customer you just enjoy working with.”
Together with Coupang, Dymatize is bringing that mission to life in Korea – helping consumers train harder and recover smarter, one scoop at a time.
“It has been a tremendous experience that we have been so happy to be a part of,” said Satalowich. “It’s been amazing not only to see our own growth, but theirs as well. Coupang is and has been a shining example of true partnership and professionalism.”
Coupang, which is based in Seattle and serves millions of customers in Korea, Taiwan, Japan and other markets, helps American businesses open direct sales channels into Asia, allowing them to grow their revenue by reaching new customers. Coupang helped drive the sale of more than $5 billion in U.S. goods and services in overseas markets in 2025, and uses innovative technology and logistics support to deliver an exceptional shopping experience for its customers.
“At Coupang, our mission is to simplify global commerce for American sellers,” said Coupang VP Bill Anaya. “Through our innovative AI tools, we’re enabling businesses of all sizes – including partners like Dymatize – to find new customers abroad and reinvest in their domestic growth.”
What’s Driving Dymatize’s Growth in South Korea?
At the heart of Dymatize’s success with Coupang are its most popular products:
- ISO 100 Protein – A fast-digesting, whey protein isolate known for its high protein content and next-level flavors;
- Elite 100% Whey – A versatile everyday protein powder that supports muscle building and recovery with a fitness and bodybuilding regimen; and,
- Super Mass Gainer – A supplement formulated for super mass gains with a fitness or bodybuilding regimen for athletes.
The benefits of selling on Coupang for Dymatize are clear:
• High visibility among health-conscious Korean consumers
• Logistics support that ensures rapid delivery, high service quality, and the ability to scale the business
• Innovative AI and technology that enables Coupang to continuously improve on its smooth and seamless export support process for US-based small and medium-size businesses
The combination of product quality, great taste and consumer trust has proven to be a powerful formula in the Korean market. And now, through their collaboration with Coupang, Dymatize has a clear and simple path to win new South Korean customers and accelerate the growth of their business.
