Coupang hits the road to meet retail sellers, speed up global growth

Coupang’s John Dempsey and Audrey Rivard at ECRM in Destin, Florida, helping U.S. businesses grow internationally and reach millions of new customers. 

Coupang, a U.S. technology and Fortune 150 leader in global commerce, hit the road this week to meet American retail manufacturers and sellers face-to-face. The mission? Help them break into international markets faster and with less hassle.

Coupang is traveling coast to coast, aiming to make global selling simple for U.S.-based businesses. First stop: Destin, Florida. Coupang leaders met one-on-one with dozens of general merchandise vendors at the ECRM Impulse, Front-End & Checklane show. 

ECRM (Efficient Collaborative Retail Marketing) isn’t your usual trade show. Instead of wandering crowded aisles, sellers and retailers sit down for quick, focused meetings with potential partners like Coupang. 

“Coupang’s goal is to help U.S. small and medium sized businesses grow their footprint and reach as many international customers as possible,” said John Dempsey, head of U.S. Business Development at Coupang. “We are at ECRM to talk with anyone and everyone, and our goal is to get to ‘yes.’”  

For Coupang, ECRM’s efficient and personable format is the perfect opportunity to have solution-focused talks with sellers and manufacturers hungry for global growth. Coupang is looking for manufacturers and sellers who own their own assortment or unique products and want to go international using Coupang’s world-class fulfillment services, which can help companies unlock rapid access to millions of customers.  “If your product is a fit with one of our fulfillment models, we want to sign you up on the spot,” Dempsey said.  

The Coupang team is also rolling out a new tool: a 5-Minute Sign Up. It’s a fast onboarding process allowing vendors to quickly register to be a Coupang seller and fast-track their applications.

Destin is just the first stop on the tour: Coupang is heading across the country, with future stops planned in Chicago, Dallas, Anaheim, Calif., and Las Vegas. For U.S. businesses who attend, a quick boothside chat could be the start to launching international growth.