Why small fashion sellers love Coupang

In the ever-changing world of fashion, it can be very difficult for small sellers to gain exposure and make their mark. With so many existing brands and new ones cropping up every day, developing a loyal following of customers can feel overwhelming for the aspiring fashion mogul. Three small fashion brand owners, however, believe they have cracked the code to finding success in the competitive industry. 

“Lots of people use Coupang,” said Mi-kyung Kim, a manager of women’s fashion company STYLELATTE. “I think it’s a great opportunity to sell your products to many people.” With over 18 million active customers (as of Q1 2022), Coupang provides small fashion sellers a convenient sales channel to reach a nationwide audience quickly. “Now that we’ve seen Coupang’s potential, we’re going to focus on increasing our sales volume,” said Soo-jung Im, STYLELATTE’s CEO. 

“I thought Coupang would be a good choice because it has a staggering number of customers,” said Dong-ik Kim, CEO of street fashion brand Lil Label. What Dong-ik didn’t expect was how quickly he would begin seeing results. “Products rarely generate sales as soon as they’re listed, so I was surprised when they started selling from day one,” he said. Without the overwhelming pressure of finding customers and pushing sales, Dong-ik was “able to focus on making good products as a brand owner.”

Coupang Marketplace provides a variety of support and tools to help such sellers grow. For fashion sellers in particular, Coupang provides marketing tools such as fashion exhibitions and coordinated products which can be used free of charge at the Coupang Merchant Center (Wing). Registering as a seller on Coupang Marketplace is an easy and convenient process, and the company even provides free lectures to sellers to help with sales.

“On Coupang, it’s easy to grow sales quickly,” said Doo-jin Jung, CEO of couples’ fashion company Brand Doo. “Of the products we listed this season, sales were highest on Coupang.” Doo-jin chose Coupang for a number of factors, including the number of customers looking for fashion products on the app and website, as well as the fact that Coupang doesn’t have an “off-season” as in the general fashion market. “I think anyone can easily succeed with Coupang. I strongly recommend it.”