Introducing the Coupang Car, a model of safety

Coupang is going to extremes to protect our employees and the world around us—all the way down to our very trucks. At Coupang, we believe that by investing in technology, we can do more to keep people safe. That’s why we own and operate the largest directly employed delivery fleet in Korea. We can ensure that all of our vehicles are designed and maintained to our industry-leading specifications.

For example, Coupang trucks were among the first delivery vehicles in Korea to implement technologies like automatic transmission, cameras, automatic lane keep assist, and cargo door and parking brake alarms. And today, we are testing electric delivery vehicles and applying technology to find the best delivery routes so that we can reduce fuel consumption and emissions. We also design our trucks to maximize capacity so that more orders can be delivered efficiently, reducing trips to and from logistics centers. Innovations such as this not only cut down on drivers’ time on the road, but they also help to reduce our carbon footprint.

And we are not stopping. Every time a new vehicle is released, we pay attention to even the smallest details and use technology to make our trucks even safer. Check out this video to learn more.