A 43-year old company continuing to drive growth like a startup

Life Extension is a privately owned vitamin and supplement company based in Fort Lauderdale, Florda. Launched in 1981, they’ve grown successfully over the years to offer more than 400 products across 40+ health categories. The company specializes in novel formulas for healthy aging support and offers top-of-the-line essentials like vitamins, minerals, probiotics and fish oil. Customers love that the majority of their formulas are gluten-free, vegetarian and non-GMO. 

Their approach to product development with a methodology rooted in science is one of the unique aspects about Life Extension. The company’s 500-person staff includes a team of scientists and formulators who use clinical trials and third-party analysis to develop products and ensure purity. And 99% of Life Extension products are manufactured in the U.S. With a science-based approach and high-quality standards, it’s no wonder the product is selling well in Korea through Coupang.

Life Extension has been selling through Coupang since 2015. Through collaboration with Coupang’s Brand Management team, Life Extension has been able to reach thousands of consumers in Korea. In fact, over the past 5 years, Life Extension’s sales on Coupang have more than quadrupled. It’s a testament to the strength of the brand and the partnership between the two companies.

“Life Extension’s exacting standards and commitment to science make us a rare find in the supplement industry. With a team of scientists and formulators with advanced degrees, our products begin as revolutionary ideas,” said Carolyn Bouchard, Vice President of Business Development at Life Extension. “We determine which compounds do best in clinical trials. Then we source the purest raw materials and optimize our formulas, so you make the best use of the nutrients inside.”

Why is their process so rigorous? “Because when you put something in your body, you should have complete confidence you’re getting the benefits your body deserves,” Carolyn explained. As Life Extension has grown to a global brand, they continue to believe that when it comes to their customers’ health, who they partner with is as important as what they include in our supplements. It’s one of the reasons they’ve been in a trusted partnership with Coupang for nearly a decade and look forward to many more years to come.