Coupang News


The WOW factor: A look inside the incredible benefits of WOW membership

Oct 13, 2022

With new subscription-based services popping up left and right, it has become more important than ever for discerning consumers to get the most bang for their buck. With WOW membership, our goal is create a service so valuable customers can’t imagine living without it.

For just 4,990 won a month (less than four dollars), WOW members get a wide range of benefits, which we are working to improve every day. Here are a few of the incredible benefits that you can enjoy with WOW.

Unconditional free shipping and free returns on Rocket Delivery

Rocket Delivery

With many online shopping services, customers often find themselves scrambling to add in unnecessary purchases to meet the free shipping threshold, or else pay delivery fees that hardly justify the costs of the product. Rocket Delivery sets this threshold at just 19,800 won (around 15 dollars) for orders to qualify for free next-day delivery, reducing the customer burden. WOW takes this a step further and eliminates the minimum purchase amount altogether, giving members free shipping no matter how small the order.

But there’s more. WOW also provides 30-day free returns, giving customers even more ease of mind when they make purchases. If a purchase doesn’t work out, the customer can simply return the order with just a few taps on the app.

WOW members also get free shipping on Rocket Jikgu items, meaning that they can make direct purchases of products shipped from abroad without any additional fees or minimum purchase required. Non-members can take advantage of Rocket Jikgu for a shipping fee of 2,500 won, or free shipping on purchases of 29,800 won or more.

Fresh groceries delivered in a matter of hours on Rocket Fresh

Rocket Fresh 

WOW members also get access to Rocket Fresh, the nation’s largest online grocer. Members ordering from a selection of thousands of items before midnight will have their items delivered by 7 AM the next morning with Dawn Delivery. With Same-Day Delivery, customers can receive orders made before 10 AM by 6 PM that very day. Rocket Fresh has a minimum purchase amount of 15,000 won, which is the lowest in the nation.

Dawn and Same-Day Delivery even on non-Fresh items

Rocket WOW badge—free Dawn/Same-Day Delivery for general items 

Dawn and Same-Day Delivery were game-changers for online grocery delivery when they were introduced with Rocket Fresh. Now, WOW members can enjoy these services even for non-Fresh items. Forgot to buy your daughter’s school supplies that she needs tomorrow? Have no fear, just search for the Rocket WOW badge and place an order to find your delivery waiting at your doorstep the very next morning.

Exclusive discounts for WOW members

Exclusive discounts applied immediately 

WOW members shopping on Coupang can find the welcoming words “WOW discount price” on a wide range of different items, which applies exclusive discounts immediately to the final order price. Coupang also offers exclusive coupons to members through various daily events.

As if that weren’t enough, WOW members also get exclusive access to Gold Box, which lists new products at special prices every morning at 7 AM. Customers can find jaw-dropping discounts on a diverse selection of products, ranging from daily necessities and food to electronics and apparel. Then there’s Discount Now, which offers limited time discounts for popular products on a first-come, first-served basis. Products can sell out very quickly, so be sure not to miss out!

Free access to Coupang Play, Korea’s fastest-growing OTT player in 2021

Monthly membership fees for other video streaming services in Korea range from 5,000 to 20,000 won. WOW members, however, can enjoy access to Coupang Play at no additional cost.

Coupang Play was Korea’s fastest-growing OTT player in 2021, and with good reason. Members can enjoy everything from live sports broadcasting and educational programs to popular Korean and international movies and TV series, including Oscar-winning films such as “Parasite” and “Minari.” Coupang Play also offers Coupang Originals such as “SNL Korea,” “One Ordinary Day,” and “Anna.” With new and original content being continuously added on the service, WOW members will always find something to enjoy on Coupang Play.

Incredible value for the price of a cup of coffee

WOW membership page showing savings for the last three months

 For the price of a cup of coffee each month, WOW members get a bevy of benefits that add up to some serious savings. On the WOW page of the Coupang app, members can check how much they’ve saved over the last three months, broken down by “Free Rocket Delivery,” “Exclusive Member Discounts,” “Free 30-Day Returns,” and “Free Rocket Jikgu Delivery.”

Still not convinced? Sign up on Coupang to try the incredible benefits of WOW for 30 days, completely free of charge.

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